In keeping with Acumen’s line of business, relevant reports on various topics are published. It is important for the company that the reports have a consistent design, but also the look and feel of the brand. In developing the design of reports, newsletters, or manuals, the aim is to always inspire confidence and create a professional feel through a serious style, without forgetting that the covers need to attract the user’s attention. The design elements in all Acumen materials are subordinate to the information presented, which includes maps, graphs, hot spots, infographics, tables, icons, etc.