aota

CLIENT

Association of Alternative Telecom Operators, France

DELIVERABLES

Logo Redesign
Banner AOTA Case Study

aota

CLIENT

AOTA

DELIVERABLES

Logo Redesign

AOTA is the Association of Alternative Telecom Operators

The association now has more than 40 members who gather more than 1,500 direct jobs and generate aggregate turnover of more than 200 million euros. They are all present on at least one public initiative network (RIP) in their region of origin.

Since its creation, AOTA has campaigned for an open, diversified and dynamic telecoms market.

Challenge

In order to develop a suitable graphic sign, it was important to know more about the work of the association and its scope of activity. Since AOTA is now an actively working association with a history behind its back, the changes made had to reflect its growth. Our aim was to refresh and modernize the appearance of the logo while preserving its main impact.

Concept Development

Our first ideas were drawn with a pencil. Several directions for the development of the graphic sign were sought. Our goal was to provide several completely different directions to our client that were up-to-date, fresh, but also serious.

While preserving the idea for communication and connectivity, we rounded the shapes in order to make the impact of the graphic sign similar to the overall appearance of the already existing site of AOTA.
AOTA Drawing Concept Logo Design

Version 1

In the first variant, based on the initial visual idea, we introduced a minimalistic aesthetics by developing a custom font, tailored to the needs of the client. A minimalistic and clear vision is usually related to high quality and transparency that AOTA offers to its members.
Logo Redesign AOTA - version 1 - concept
Logo Redesign AOTA - version 1
Version 1 - Logo Redesign AOTA

Version 2

In this graphic view of the logo, we again focused on the development of a custom font. We created a stylish, but readable and impactful logotype, and also added the activity of the company. As with the other logos, both parts can again be effectively used together or separately, which provides flexibility for the various need of the client.
In this version, we relied on modernity and innovation, which the activity of the association offers to the alternative mobile operators.
Logo AOTA - concept version 2
Logo AOTA - version 2
Version 2 - Logo redesign AOTA

Version 3

We developed the third version based on the current logo, our goal being to modernize its vision to the maximum, while at the same time preserving the style and recognition of the brand. 
We used overflowing and connecting elements – so up-to-date in recent years, in order to show the integration of Ideas; Creativity; Sharing common values; Diversity that unites us.
Logo redesign AOTA - concept 3
Logo Redesign AOTA - version 3
Version 3 - Logo redesign AOTA
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