Do you use video content to engage and attract your customers?
If not, it is time to think about it. If yes, how do you compare to your competitor's visual communication online?
Visuals have become the crucial part of the internet content. Visual content now drives nearly 60% of all digital impressions! Images have become essential for articles and video content a priority for all brands online.
"Today's consumer engages more with video than any other marketing vehicle. Video is no longer just a nice-to-have, but an absolute must for organizations looking to engage audiences" iStock
The rise of video marketing has been one of the most exciting trends in recent years!
In 2015 Facebook doubled the number of played videos. Withing a few months, it increased from 4 billion played videos per day in April to 8 billion in September.
Busy people are more likely to watch a video rather than reading articles while taking a quick break, or having their coffee in the morning. Back in 2010, 59% of senior executives would prefer to watch a video over reading text (if both are presented on a page, Forbes Magazine). We can only imagine what is the percentage now in 2016!
According to Cisco, by 2019 80% of all internet traffic will be streaming video content.
Are you ready for this?
What is your video content strategy this year?