Silbertool - Brand Identity

CLIENT

Silbertool, Germany

 

DELIVERABLES

Brand Identity
Video Production
Web Design
Brand Strategy
Catalogs and Brochures
Print Materials
Expo Booth and Banners
Photography

 
2014 – 2016

Silbertool - Brand Identity

CLIENT

Silbertool, Germany

 

DELIVERABLES

Brand Identity
Video Production
Web Design
Brand Strategy
Catalogs and Brochures
Print Materials
Expo Booth and Banners
Photography

 
2014 – 2016
 
 
Silbertool contacted us in order to present their products with a wide range of advertising solutions. The company had a working and quality product that had to be marketed in an intriguing way so that it could attract deserved attention.
 

SIMPLIFIED POSITIONING

Silbertool creates innovative tools and solutions that meet the highest German standards. Their products are patented as the first non-cutting external thread repair tools.
By using their products, the costs for repairs and troubleshooting are dramatically reduced, regardless of the size of the issue.
For its clients, the company solves complex tasks in a creative, intelligent, and yet simple way. It values highly trustworthy, stable, and long-term cooperation with its clients and that is why it implements its policy with transparency and constant focus on the client.

PDF Catalogs available through download section on the website

website with closed area for dealers

website with closed area for dealers

PROCESS

One of the challenges for us as designers was to build the serious and masculine image of Silbertool that had to include the purple color of their original logo, related most often to emotions, femininity, and happiness. This was the reason why we wanted to emphasize the material of the product, namely metal, steel, and grey shades.

Our work started with photos of the thread repair tools and their processing. A little later, we made a video, as well.

The organization of the shooting included preparatory work with the project team and the overall organization of the activity. The video-making process was a challenge for both parties. Still, positive communication with the Silbertool team helped with the efficiency of our work. We wanted the footage to make an impression of quality, to inspire confidence, but also to show to the viewer the convenience and practicality of the products. To do this, we created an animation that demonstrated the way thread repair tools work.

We also focused our attention on the video sound that we prepared in several languages. In order to be sure that the message would be convincing and impactful enough, for the different languages, namely German, Russian and English, we looked for voice actors with appropriate timbre and a pleasant voice sound.

At the next stage, we had the opportunity to work together with the team of Silbertool on numerous videos, showing how their tools worked.

The colors and shapes for the design of the printed materials and the site help convey a sense of masculinity, strength, and quality of the products. At the same time, they remain similar to the ones typical for the industry, for clearer readability, comfort, and enhancing trust in the users.

Play Video

video production

video details

PACKAGING and expo booth DESIGN SILBERTOOL

application note SILBERTOOL

TRI-FOLD BROCHURE DESIGN SILBERTOOL

pdf catalog SILBERTOOL

Philipp SILBERKUHL
Philipp SILBERKUHL
CEO, Silbertool, germany
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It can be quite intimidating when you first set out to build your own website. But I was lucky enough to meet Maria and finally bit the bullet! She was very knowledgeable and walked me through every stage of the design. We produced together all needed advertising materials for my business, including lots of videos. I can tell she really gives her all to every project and I’d love to use her work in the future. Thanks again!