CLIENT

Silbertool, Germany

 

DELIVERABLES

Brand Identity
Video Production
Web Design
Brand Strategy
Catalogs and Brochures
Print Materials
Expo Booth and Banners
Photography

 
2014 – 2016

Silbertool - Brand Identity

CLIENT

Silbertool, Germany

 

DELIVERABLES

Brand Identity
Video Production
Web Design
Brand Strategy
Catalogs and Brochures
Print Materials
Expo Booth and Banners
Photography

 
2014 – 2016
 
 
Silbertool contacted us in order to present their products with a wide range of advertising solutions. The company had a working and quality product that had to be marketed in an intriguing way so that it could attract deserved attention.
 

SIMPLIFIED POSITIONING

Silbertool creates innovative tools and solutions that meet the highest German standards. Their products are patented as the first non-cutting external thread repair tools.
By using their products, the costs for repairs and troubleshooting are dramatically reduced, regardless of the size of the issue.
For its clients, the company solves complex tasks in a creative, intelligent, and yet simple way. It values highly trustworthy, stable, and long-term cooperation with its clients and that is why it implements its policy with transparency and constant focus on the client.

PDF Catalogs available through download section on the website

website with closed area for dealers

website with closed area for dealers

PROCESS

One of the challenges for us as designers was to build the serious and masculine image of Silbertool that had to include the purple color of their original logo, related most often to emotions, femininity, and happiness. This was the reason why we wanted to emphasize the material of the product, namely metal, steel, and grey shades.

Our work started with photos of the thread repair tools and their processing. A little later, we made a video, as well.

The organization of the shooting included preparatory work with the project team and the overall organization of the activity. The video-making process was a challenge for both parties. Still, positive communication with the Silbertool team helped with the efficiency of our work. We wanted the footage to make an impression of quality, to inspire confidence, but also to show to the viewer the convenience and practicality of the products. To do this, we created an animation that demonstrated the way thread repair tools work.

We also focused our attention on the video sound that we prepared in several languages. In order to be sure that the message would be convincing and impactful enough, for the different languages, namely German, Russian and English, we looked for voice actors with appropriate timbre and a pleasant voice sound.

At the next stage, we had the opportunity to work together with the team of Silbertool on numerous videos, showing how their tools worked.

The colors and shapes for the design of the printed materials and the site help convey a sense of masculinity, strength, and quality of the products. At the same time, they remain similar to the ones typical for the industry, for clearer readability, comfort, and enhancing trust in the users.

Play Video

video production

video details

PACKAGING and expo booth DESIGN SILBERTOOL

application note SILBERTOOL

TRI-FOLD BROCHURE DESIGN SILBERTOOL

pdf catalog SILBERTOOL

Philipp SILBERKUHL
Philipp SILBERKUHL
CEO, Silbertool, germany
Read More
It can be quite intimidating when you first set out to build your own website. But I was lucky enough to meet Maria and finally bit the bullet! She was very knowledgeable and walked me through every stage of the design. We produced together all needed advertising materials for my business, including lots of videos. I can tell she really gives her all to every project and I’d love to use her work in the future. Thanks again!

Silbertool - Brand Identity

CLIENT

Silbertool, Germany

 

DELIVERABLES

Brand Identity
Video Production
Web Design
Brand Strategy
Catalogs and Brochures
Print Materials
Expo Booth and Banners
Photography

 
2014 – 2016

Silbertool - Brand Identity

CLIENT

Silbertool, Germany

 

DELIVERABLES

Brand Identity
Video Production
Web Design
Brand Strategy
Catalogs and Brochures
Print Materials
Expo Booth and Banners
Photography

 
2014 – 2016
 
 
Silbertool contacted us in order to present their products with a wide range of advertising solutions. The company had a working and quality product that had to be marketed in an intriguing way so that it could attract deserved attention.
 

SIMPLIFIED POSITIONING

Silbertool creates innovative tools and solutions that meet the highest German standards. Their products are patented as the first non-cutting external thread repair tools.
By using their products, the costs for repairs and troubleshooting are dramatically reduced, regardless of the size of the issue.
For its clients, the company solves complex tasks in a creative, intelligent, and yet simple way. It values highly trustworthy, stable, and long-term cooperation with its clients and that is why it implements its policy with transparency and constant focus on the client.

PDF Catalogs available through download section on the website

website with closed area for dealers

website with closed area for dealers

PROCESS

One of the challenges for us as designers was to build the serious and masculine image of Silbertool that had to include the purple color of their original logo, related most often to emotions, femininity, and happiness. This was the reason why we wanted to emphasize the material of the product, namely metal, steel, and grey shades.

Our work started with photos of the thread repair tools and their processing. A little later, we made a video, as well.

The organization of the shooting included preparatory work with the project team and the overall organization of the activity. The video-making process was a challenge for both parties. Still, positive communication with the Silbertool team helped with the efficiency of our work. We wanted the footage to make an impression of quality, to inspire confidence, but also to show to the viewer the convenience and practicality of the products. To do this, we created an animation that demonstrated the way thread repair tools work.

We also focused our attention on the video sound that we prepared in several languages. In order to be sure that the message would be convincing and impactful enough, for the different languages, namely German, Russian and English, we looked for voice actors with appropriate timbre and a pleasant voice sound.

At the next stage, we had the opportunity to work together with the team of Silbertool on numerous videos, showing how their tools worked.

The colors and shapes for the design of the printed materials and the site help convey a sense of masculinity, strength, and quality of the products. At the same time, they remain similar to the ones typical for the industry, for clearer readability, comfort, and enhancing trust in the users.

Play Video

video production

video details

PACKAGING and expo booth DESIGN SILBERTOOL

application note SILBERTOOL

TRI-FOLD BROCHURE DESIGN SILBERTOOL

pdf catalog SILBERTOOL

Philipp SILBERKUHL
Philipp SILBERKUHL
CEO, Silbertool, germany
Read More
It can be quite intimidating when you first set out to build your own website. But I was lucky enough to meet Maria and finally bit the bullet! She was very knowledgeable and walked me through every stage of the design. We produced together all needed advertising materials for my business, including lots of videos. I can tell she really gives her all to every project and I’d love to use her work in the future. Thanks again!

Dimitar

Intern at More By Us (Summer 2023)

Has a strong passion for typography and emerging technologies, skillfully combining artistic design with the latest digital innovations. His enthusiasm for modern tech trends is actively shaping projects with unique and innovative perspectives.

Dari

Intern at More By Us (Summer 2023)

Demonstrates impressive drawing skills and a steadfast commitment to all facets of design. Her artistic prowess and adaptability in various design mediums are enriching each projects with creative flair and exceptional visual aesthetics.

Beloslava Ivanova

Junior Graphic Designer

Introducing Bella, our recent graduate in graphic and web design! She brings youthful energy and fresh ideas to our team, showcasing qualities that promise innovation and a bright future in the world of design.

Elisaveta Vakavchieva

Creative Assistant

With a keen eye for detail and an unmatched ability to enhance our projects, she’s the driving force behind our creative success.

Boris Savev

Junior Graphic Designer

Boris is a seasoned designer who effortlessly transforms ideas into captivating visuals, and swiftly grasping tasks, all while infusing each project with his remarkable ability to bring concepts to life.

Lora Raleva

Junior Graphic Designer

With a remarkable eye for detail and a crisp style that elevates every project, Lora brings a fresh perspective and a perfect fit for our creative crew. Her dedication to perfection matches her craft enthusiasm.

Bozhidar Hadzhiev

Junior Graphic Designer

Bozhidar is a Graphic Designer whose creativity knows no bounds! He seamlessly blends his vivid imagination with contemporary trends. Besides his flair for design, Bozhidar is a major tech buff, always keeping an eye out for the newest innovations and their potential influence on the creative landscape. Every project he undertakes is an exhilarating journey filled with enthusiasm. He approaches each challenge with an infectious smile and boundless passion.

Mimy Yordanova

Senior Graphic Designer

Mimy’s been navigating the dynamic world of design for over ten years. Her artistic background has made her a true chameleon, adapting her talents to any design field she enters. Away from the screen, she is soaking into visual arts, swaying to musical beats, or diving into a sci-fi novel. We can feel these vibes in her work, and it’s inspiring! Mimy’s unique blend of creativity and neatness has made her an invaluable asset to our team.

Val
Petrova

Senior Graphic Designer

Val is our in house dynamo! Often referred to as ‘our bee’, she buzzes with creativity, dedicating herselfwholeheartedly to every project. With a special knack for crafts, she truly shines when it comes to video and animation, complemented by her flair for 3D. Always on the lookout for the next tech innovation, Val is perpetually expanding her horizons. She’s the beacon that lights up our studio with her infectious energy and positivity.

Maria Burgelova

CREATIVE DIRECTOR | CEO

Maria boasts over 25 years of expertise, spanning design, marketing, and management. Beyond guiding the business and steering the creative team, she has a knack for narrating human experiences through the hues of the Pantone color chart. When it comes to innovative and out of the box concepts, Maria is our beacon. As our chief designer and creative guru, she’s immersed in the intricate details of design and the vibrant dance of colors. She’s not just about pixels and palettes though; nature beckons to her. With a fondness for outdoor escapades, she has a particular soft spot for bees tending to her beehives with as much dedication as she does her designs. Dog tales? They pull at her heartstrings!

Vasil Tonev

Senior Graphic Designer

Vasil is a seasoned and multifunctional designer with over 15 years under the belt, masterfully shaping both digital and print media. Vasil’s heart beats for nature. An avid traveler, he’s not just skimmed the surface but deeply explored the Amazon, immersing himself in the rich cultures and wonders. His journeys give hin unique perspective, which often shines through in his work. Whether in hte studio or trekking through rainforests, Vasil lives and breaths creativity and exploration.