Logo Design Banner Dayana

CLIENT

Dayana - Swimwear, UK

DELIVERABLES

Logo Design

Concept Development

A brand logo is not only a beautiful visual sign but also the first impression that people have when seeing a certain product. It was important for us that the graphical sign of Dayana, which is a swimwear producer, symbolizes everything that a person relates to pleasant emotions and the carelessness of moments near the sea. At the same time, we wanted the shape of the logo to be minimalistic, radiating lightness and femininity. 
Logo Design Drawing Dayana
Logo Design Variations Dayana

Process

After in-depth market researches on the brand competition, we developed a concept for our graphic sign. The ideas were outlined on paper, and several directions for the development of the logo were sought. This quick outlines helped for the fast and easy communication with the client and for finding the best options at the very beginning. What is more, we wanted the logo of Dayana to possess the lightness and style, typical for the movement of a hand over a white sheet of paper.
Logo Design Stage 1 Dayana
Logo Design Process Dayana
Logo Design Stage 2 Dayana
Logo Design Stage 3 Dayana

The Result

Logo Design Dayana
Simplified and stylish, the logo creates a minimalistic aesthetics, radiating luxury and purity, also sought after when creating the products of Dayana. The selected colors and the clearly readable shape and font help make the sign recognizable in different sizes and materials.
Logo Design Blue Dayana
Logo Design White Dayana
Logo Design Gray Dayana
Banner Logo Design White Dayana
Logo Design Brochure Dayana
Logo Design Advertising Materials Dayana 
Logo Design Notepad Dayana
Logo Design Package Dayana
Logo Design Brochure Dayana
Logo Design Notepad Dayana
Logo Design Package Dayana
Logo Design Magazine Dayana
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