As professionals, we know that, in addition to being aesthetically pleasing, a logo is supposed to symbolize the ideas, values, and features of a product or service, thereby creating a good first impression in consumers. We spent time researching the field, exploring many different avenues. Using the idea of a pack as a jumping-off point, we made a variety of images of dog breeds. A cheerful group of cute pets. Climbing up the hierarchy, we settled on the image of a leader standing at the head of the whole pack. We created a logo with clear stylized shapes, complemented by the power of contrast between elements, ending up with a striking and memorable graphic design.