One of the challenges for us as designers was to build the serious and masculine image of Silbertool that had to include the purple color of their original logo, related most often to emotions, femininity, and happiness. This was the reason why we wanted to emphasize the material of the product, namely metal, steel and grey shades.

Our work started with photos of the thread repair tools and their processing. A little later, we made a video, as well.

The organization of the shooting included preparatory work with the project team and overall organization of the activity. The video-making process was a challenge for both parties. Still, positive communication with the Silbertool team helped with the efficiency of our work. We wanted the footage to make an impression of quality, to inspire confidence, but also to show to the viewer the convenience and practicality of the products. To do this, we created an animation that demonstrated the way thread repair tools work.

We also focused our attention on the video sound that we prepared in several languages. In order to be sure that the message would be convincing and impactful enough, for the different languages, and namely German, Russian and English, we looked for voice actors with appropriate timbre and a pleasant voice sound.

At the next stage, we had the opportunity to work together with the team of Silbertool on numerous videos, showing how their tools worked.