WEB DESIGN - Metis Digital
Case Study: MetisDigital – Web Design
client
Métis Digital, France
deliverables
Web Design
Graphic Design
Creative Assets
ABOUT
Métis Digital are three tourism and innovation experts who have decided to combine their talent to bring to fruition a hybrid and exclusive project at the service of tourism professionals.
Métis Digital aimed to realize the concept of a specialized and personalized tool that would allow consumers to stand out in the tourist jungle.
The company sought an innovative solution that was both quick and simple to construct, digitizing their customer agencies while also guiding and supporting consumers along their journey.
ABOUT THE PROJECT
Our goal was to create an appealing and functional website design for Métis Digital. We needed to create a modern and inviting place with plenty of information about Métis Digital solutions. We tried to provide an enjoyable experience for their users and customers.
In tourism, good design equals trustability. This is why for us was so critical to create a nice and welcoming web design while maintaining it light and easy to navigate.
This posed a challenge: how could we give useful material while still keeping the user experience light and refreshing?
We needed first to evaluate the optimal page layouts for the information provided.
THE COLOR PALETTE
The color palette for Métis Digital website features bright blues and dark blues, with an optimistic fun feeling. Bright blue clearly depicts fun and positive feelings, while dark blue reflects the sea and clear waters of a clear sunny day. The palette uses blue shades with a high level of contrast with the pure white background.
We designed a mobile-friendly website presenting the solutions of Métis Digital in a fun, easy-to-understand way. We worked closely with the client to accommodate their needs and provide them with a template that is easy to update, visually appealing, and caters to all the information they need on the front page.
THE DESIGN SYSTEM
The design system for Métis Digital features circular forms, intuitive user interface buttons, and visual hierarchy. The system combines forms and positions intuitively to create a consistent experience across all elements.