ITCs Web Design
September 1, 2023
WEB DESIGN – MYPACK
Brand Identity
UX Experience Study
UX Testing
Web Design
Mobile Application Design
VARIATIONS LOGO DESIGN – MYPACK
As professionals, we know that, in addition to being aesthetically pleasing, a logo is supposed to symbolize the ideas, values, and features of a product or service, thereby creating a good first impression in consumers. We spent time researching the field, exploring many different avenues. Using the idea of a pack as a jumping-off point, we made a variety of images of dog breeds. A cheerful group of cute pets. Climbing up the hierarchy, we settled on the image of a leader standing at the head of the whole pack. We created a logo with clear stylized shapes, complemented by the power of contrast between elements, ending up with a striking and memorable graphic design.
To reinforce the message, we created a video with suitable music to complement the brand identity, as well as numerous video elements featuring happy animals.
In designing the MyPack website, we used minimalistic shapes, images of happy animals and their owners, and a hue of orange that creates a sense of fun, happiness, and optimism. The menu buttons and elements are large and crisp for easy navigation and user-friendliness. We tried to get close to the look and feel expected in this niche while ensuring MyPack remained clearly distinguishable from other well-known brands.
Due to the specifics of the project and the fact that it is under development, the steps described above cover the bare minimum for online presence and do not present the company’s activities in detail at this stage.
We hope we can present more details about this project soon.
Has a strong passion for typography and emerging technologies, skillfully combining artistic design with the latest digital innovations. His enthusiasm for modern tech trends is actively shaping projects with unique and innovative perspectives.
Introducing Bella, our recent graduate in graphic and web design!
She brings youthful energy and fresh ideas to our team, showcasing qualities that promise innovation and a bright future in the world of design.
With a keen eye for detail and an unmatched ability to enhance our projects, she’s the driving force behind our creative success.
Boris is a seasoned designer who effortlessly transforms ideas into captivating visuals, and swiftly grasping tasks, all while infusing each project with his remarkable ability to bring concepts to life.
With a remarkable eye for detail and a crisp style that elevates every project, Lora brings a fresh perspective and a perfect fit for our creative crew.
Her dedication to perfection matches her craft enthusiasm.
Bozhidar is a Graphic Designer whose creativity knows no bounds! He seamlessly blends his vivid imagination with contemporary
trends. Besides his flair for design, Bozhidar is a major tech buff, always keeping an eye out for the newest innovations and their potential influence on the creative landscape. Every project he undertakes is an exhilarating journey filled with enthusiasm. He approaches each challenge with an infectious smile and boundless passion.
Mimy’s been navigating the dynamic world of design for over ten years. Her artistic background has made her a true chameleon, adapting her talents to any design field she enters. Away from the screen, she is soaking into visual arts, swaying to musical beats, or diving into a sci-fi novel. We can feel these vibes in her work, and it’s inspiring! Mimy’s unique blend of creativity and neatness has made
her an invaluable asset to our team.
Val is our in house dynamo! Often referred to as ‘our bee’, she buzzes with creativity, dedicating herselfwholeheartedly to every project. With a special knack for crafts, she truly shines when it comes to video and animation, complemented by her flair for 3D. Always on the lookout for the next tech innovation, Val is perpetually
expanding her horizons. She’s the beacon that lights up our studio
with her infectious energy and positivity.
Maria boasts over 25 years of expertise, spanning design, marketing, and management. Beyond guiding the business and steering the creative team, she has a knack for narrating human experiences through the hues of the Pantone color chart. When it comes to innovative and out of the box concepts, Maria is our beacon. As our chief designer and creative guru, she’s immersed in the intricate details of design and the vibrant dance of colors. She’s not just about pixels and palettes though; nature beckons to her. With a fondness for outdoor escapades, she has a particular soft spot for bees tending to her beehives with as much dedication as she does her designs. Dog tales? They pull at her heartstrings!
Vasil is a seasoned and multifunctional designer with over 15 years under the belt, masterfully shaping both digital and print media. Vasil’s heart beats for nature. An avid traveler, he’s not just skimmed the surface but deeply explored the Amazon, immersing himself in the rich cultures and wonders. His journeys give hin unique perspective, which often shines through in his work. Whether in hte studio or trekking through rainforests, Vasil lives and breaths creativity and exploration.
