Flying Foody
Brand identity
Web design
App design – UI/UX
Maria Burgelova, Maria Yordanova, Val Petrova, Bozhidar Hadzhiev
Flying Foody, an innovative project by a tech company, serves as a crucial platform that connects festival organizers with the vibrant community of food truck vendors. Their mission is to streamline the process of event catering, ensuring a seamless experience for both organizers and food truck owners.
In this design project, our challenge was to create a logo and branding for an app that primarily connects food vendors with suitable events. We aimed to develop a brand that conveys professionalism to show the importance of their business, while also incorporating playfulness to capture the vibrant atmosphere of festivals, celebrations, and networking.
Our dedication lies in discovering innovative solutions that perfectly capture the essence of our clients’ projects. When presented with the challenge of designing a logo and brand identity for the Flying Foody project, we knew it was important to strike a balance between high-quality design and a playful vibe. To achieve this, we opted for a clean yet vibrant color palette, predominantly featuring shades of green to align with the food-related theme.
Complementing this choice, we employed clean Sans-serif typography to convey modernity and clarity. However, our stroke of creativity truly emerged with the incorporation of a stylized food truck motif within the brand name. This unique addition not only pays homage to the project’s primary focus but also injects personality and dynamism into the overall design.
By carefully balancing style and fun, we created a logo and brand design that perfectly capture the spirit of the Flying Foody project. It reflects the professionalism required to convey the importance of the business while showing the playful energy synonymous with festivals and culinary experiences.
When creating the logo and brand identity for Flying Foody, our initial exploration focused on incorporating the word “flying.” However, we found that this approach didn’t fully represent the platform. We also realized the importance of emphasizing the food, culinary, and festival experience.
We recognized that the sight of a food truck instantly evokes memories of authentic, flavorful, and diverse culinary delights typically enjoyed at festivals. These experiences are inherently associated with a vibrant and playful atmosphere that captivates festival-goers.
That’s when our focus shifted towards integrating a symbol of food trucks into the logo. We opted for the words “Flying Foody,” with the letters ‘o’ stylized to resemble wheels, while a canopy hovers above, evoking the imagery of a food truck. This approach was deliberate – we wanted the symbol to be unmistakable, triggering immediate associations with festival food experiences, yet aesthetically refined without being overly intricate or intrusive.
The choice of a green color palette further reinforces the connection to nature often found at festivals, while the clean Sans-serif typography communicates modernity and clarity.
The UI for the Flying Foody platform incorporates clear visuals that capture the lively atmosphere of festivals, ensuring users feel immersed in the excitement of these events. With intuitive navigation and vibrant imagery highlighting the enjoyment of culinary delights, the interface seamlessly guides users through the festival experience, enticing them to explore more.
Has a strong passion for typography and emerging technologies, skillfully combining artistic design with the latest digital innovations. His enthusiasm for modern tech trends is actively shaping projects with unique and innovative perspectives.
Introducing Bella, our recent graduate in graphic and web design!
She brings youthful energy and fresh ideas to our team, showcasing qualities that promise innovation and a bright future in the world of design.
With a keen eye for detail and an unmatched ability to enhance our projects, she’s the driving force behind our creative success.
Boris is a seasoned designer who effortlessly transforms ideas into captivating visuals, and swiftly grasping tasks, all while infusing each project with his remarkable ability to bring concepts to life.
With a remarkable eye for detail and a crisp style that elevates every project, Lora brings a fresh perspective and a perfect fit for our creative crew.
Her dedication to perfection matches her craft enthusiasm.
Bozhidar is a Graphic Designer whose creativity knows no bounds! He seamlessly blends his vivid imagination with contemporary
trends. Besides his flair for design, Bozhidar is a major tech buff, always keeping an eye out for the newest innovations and their potential influence on the creative landscape. Every project he undertakes is an exhilarating journey filled with enthusiasm. He approaches each challenge with an infectious smile and boundless passion.
Mimy’s been navigating the dynamic world of design for over ten years. Her artistic background has made her a true chameleon, adapting her talents to any design field she enters. Away from the screen, she is soaking into visual arts, swaying to musical beats, or diving into a sci-fi novel. We can feel these vibes in her work, and it’s inspiring! Mimy’s unique blend of creativity and neatness has made
her an invaluable asset to our team.
Val is our in house dynamo! Often referred to as ‘our bee’, she buzzes with creativity, dedicating herselfwholeheartedly to every project. With a special knack for crafts, she truly shines when it comes to video and animation, complemented by her flair for 3D. Always on the lookout for the next tech innovation, Val is perpetually
expanding her horizons. She’s the beacon that lights up our studio
with her infectious energy and positivity.
Maria boasts over 25 years of expertise, spanning design, marketing, and management. Beyond guiding the business and steering the creative team, she has a knack for narrating human experiences through the hues of the Pantone color chart. When it comes to innovative and out of the box concepts, Maria is our beacon. As our chief designer and creative guru, she’s immersed in the intricate details of design and the vibrant dance of colors. She’s not just about pixels and palettes though; nature beckons to her. With a fondness for outdoor escapades, she has a particular soft spot for bees tending to her beehives with as much dedication as she does her designs. Dog tales? They pull at her heartstrings!
Vasil is a seasoned and multifunctional designer with over 15 years under the belt, masterfully shaping both digital and print media. Vasil’s heart beats for nature. An avid traveler, he’s not just skimmed the surface but deeply explored the Amazon, immersing himself in the rich cultures and wonders. His journeys give hin unique perspective, which often shines through in his work. Whether in hte studio or trekking through rainforests, Vasil lives and breaths creativity and exploration.
