KIBO Commerce
UI Design
Web Design
Maria Burgelova, Val Petrova, Bozhidar Hadzhiev
This project involved redesigning the homepage of a website to create a more modern, engaging, and visually distinctive user experience. The goal was to explore different design directions, starting with the hero section, and then expand that style across the rest of the homepage.
We began by creating several hero section concepts to determine the overall visual tone. After selecting the version featuring a bold orange color scheme, we continued designing the remaining sections of the homepage using that direction. Through multiple iterations, we refined the layout, introduced unique background graphics like triangles and wireframe elements, and added infographic-style visuals to bring more depth and clarity to the content.
The website needed a redesign because, as the brand continued to evolve, it was important for the digital experience to grow alongside it. Updating the website ensured that its design, messaging, and overall feel stayed aligned with the brand’s current identity, values, and vision—creating a more cohesive and professional presence across all touchpoints.
To ground the design direction, we explored competitor websites, gathered visual inspiration, and referenced UI patterns known to improve engagement. While this was not a research-heavy project, our internal creative direction focused on clarity, energy, and a touch of visual playfulness.
To help shape the final vision for the project, KIBO’s team brought in an external designer who provided valuable direction and guidance. Their proposed design concepts and supporting materials played a key role in refining our approach and aligning the final outcome with the broader brand goals.
Dark Concepts
In this version, we aimed to expand the overall vision and apply it across the entire page—integrating the design into each section to explore how the concept would look when fully implemented.
After reviewing the full layout, we received feedback that led us to explore further refinements. We introduced more visual variety and energy by integrating custom graphics and infographics to key content areas.
We also added triangular and wireframe-style background elements, which gave the layout more depth and a unique visual identity.
Spacing, typography, and alignment were also refined throughout.
The final homepage design includes:
A vibrant, bold hero section with a strong headline and CTA
Custom graphics and infographics that visually support key messages
Triangular and wire graphic backgrounds for texture and personality
A cohesive color palette centered around orange, balanced with neutrals
Each section flows naturally, with a clear hierarchy and modern visual appeal.
The typography uses Poppins as the primary typeface, utilizing its full range of styles and weights to maintain consistency and flexibility across the design.
These are the three patterns used in the final design, originally proposed by the external designer brought in by KIBO’s team and later implemented throughout the final version.
After exploring multiple directions, this is the final solution that best met the client’s goals.
Discover firsthand experiences of partnering with us through genuine feedback from our esteemed clients.
Has a strong passion for typography and emerging technologies, skillfully combining artistic design with the latest digital innovations. His enthusiasm for modern tech trends is actively shaping projects with unique and innovative perspectives.
Introducing Bella, our recent graduate in graphic and web design!
She brings youthful energy and fresh ideas to our team, showcasing qualities that promise innovation and a bright future in the world of design.
With a keen eye for detail and an unmatched ability to enhance our projects, she’s the driving force behind our creative success.
Boris is a seasoned designer who effortlessly transforms ideas into captivating visuals, and swiftly grasping tasks, all while infusing each project with his remarkable ability to bring concepts to life.
With a remarkable eye for detail and a crisp style that elevates every project, Lora brings a fresh perspective and a perfect fit for our creative crew.
Her dedication to perfection matches her craft enthusiasm.
Bozhidar is a Graphic Designer whose creativity knows no bounds! He seamlessly blends his vivid imagination with contemporary
trends. Besides his flair for design, Bozhidar is a major tech buff, always keeping an eye out for the newest innovations and their potential influence on the creative landscape. Every project he undertakes is an exhilarating journey filled with enthusiasm. He approaches each challenge with an infectious smile and boundless passion.
Mimy’s been navigating the dynamic world of design for over ten years. Her artistic background has made her a true chameleon, adapting her talents to any design field she enters. Away from the screen, she is soaking into visual arts, swaying to musical beats, or diving into a sci-fi novel. We can feel these vibes in her work, and it’s inspiring! Mimy’s unique blend of creativity and neatness has made
her an invaluable asset to our team.
Val is our in house dynamo! Often referred to as ‘our bee’, she buzzes with creativity, dedicating herselfwholeheartedly to every project. With a special knack for crafts, she truly shines when it comes to video and animation, complemented by her flair for 3D. Always on the lookout for the next tech innovation, Val is perpetually
expanding her horizons. She’s the beacon that lights up our studio
with her infectious energy and positivity.
Maria boasts over 25 years of expertise, spanning design, marketing, and management. Beyond guiding the business and steering the creative team, she has a knack for narrating human experiences through the hues of the Pantone color chart. When it comes to innovative and out of the box concepts, Maria is our beacon. As our chief designer and creative guru, she’s immersed in the intricate details of design and the vibrant dance of colors. She’s not just about pixels and palettes though; nature beckons to her. With a fondness for outdoor escapades, she has a particular soft spot for bees tending to her beehives with as much dedication as she does her designs. Dog tales? They pull at her heartstrings!
Vasil is a seasoned and multifunctional designer with over 15 years under the belt, masterfully shaping both digital and print media. Vasil’s heart beats for nature. An avid traveler, he’s not just skimmed the surface but deeply explored the Amazon, immersing himself in the rich cultures and wonders. His journeys give hin unique perspective, which often shines through in his work. Whether in hte studio or trekking through rainforests, Vasil lives and breaths creativity and exploration.
