Our website design project for Teo was selected for Carbon x Silicon: The Agentic Shift

This year, our work was part of the Utopia. & A’ Design Award International Exhibition in New York, held at The Blanc Gallery in Midtown Manhattan from May 23 to 29, 2026.

The theme of the exhibition was Carbon x Silicon: The Agentic Shift, a topic that feels very close to the creative world right now. It looks at the changing relationship between human creativity and artificial intelligence, and how AI is starting to influence authorship, culture, design and the way ideas are created.

Our selected project was the website design for Teo, a brand for liquid soap and cosmetic products.

No AI was involved in creating the project. And maybe that made the theme even more interesting for us.

Because while AI is changing the creative field very quickly, the important part of design still needs a human point of view. The judgment. The taste. The context. The ability to understand what matters and what is just visual noise wearing a nice outfit.

The Teo website was created at More By Us, with Bozhidar Hadzhiev and Boris Savev working closely with Maria Burgelova on the design.

40 works, 40 authors, one shared question

The exhibition presented 40 works by 40 authors from around the world. The selected participants were chosen among winners of A’ Design Awards, which makes the format especially meaningful for us.

This was the third year in a row that our work was selected for the exhibition, and all three participations have been with web design projects.

That matters to us.

Web design is sometimes seen as something purely functional, something that lives behind a screen and does a job. And yes, it should do a job. A website has to be clear, usable, structured and helpful.

But a good website can also carry emotion, rhythm, identity and atmosphere. It can translate a brand into a digital space. It can make a product feel more considered, more understandable and more connected to the people it is made for.

This is why seeing a web design project inside an international exhibition feels special. It places digital design in a wider cultural conversation, next to objects, visual experiments, product design and conceptual work.

Bulgarian design in the room

The extra lovely part this year was that there were two Bulgarian authors in the exhibition.

Konstantin Achkov was also part of it with his modular chair, and he spoke about the exhibition and our participation on Bulgarian National Television.

We were very happy to see this conversation on national TV, because design deserves more space in culture. Not only in portfolios, studios and award pages, but in public conversations about how we create, how we think and how we imagine the future.

Why this theme stayed with us

Carbon x Silicon: The Agentic Shift is a big theme. Almost too big, in the best possible way.

It asks what happens when artificial intelligence is no longer just a passive tool waiting for instructions. What happens when machines start to participate more actively in creation, decision-making and communication?

For designers, this is not an abstract question anymore.

AI is already changing how we research, sketch, generate, compare and test ideas. It can speed up parts of the process. It can create options. It can help us look in directions we may not have considered.

But it does not replace the most important responsibility of design: choosing what makes sense.

A tool can generate. A designer still needs to understand.

That is why this exhibition felt so relevant. It showed design as a living conversation between disciplines, cultures, technologies and human intention.

And we are very happy that our work was part of it.