In conceiving the Bits’n’Bites project, the inspiration is firstly to neutralise the growing sense of isolation among business professionals in the digital age, and secondly to revive the art of meaningful personal connections in the professional world. 

The genesis of this idea is ignited by the observation of the reliance on digital communication tools that, whilst efficient, often lack the warmth and authenticity of face-to-face interactions. This observation led to the consideration of the potential for a platform that could facilitate the building of genuine relationships.

Bits’n’Bites typically evokes images of snacks and socialising, reminiscent of a time when people connected face-to-face. However, in the digital age, Bits’n’Bites undergoes a transition into the virtual realm, where ‘bites’ assume the meaning of bite, steering the concept towards using small fragments of information. The logo encapsulates a more technological vision, capturing both the warmth of meeting someone for coffee and a chat and the notion that the information is transmitted electronically.