Case Study: Emoticons

CLIENT

More By Us

DELIVERABLES

Emoticons Set

ABOUT THE PROJECT

This case study explores the innovative approach of our intern team, who initiated the creation and launch of a set of emoticons. Their unique emoji set captured users’ imaginations, and had significant impact on communication experiences with our clients, highlighting the achievements and outcomes of this intern-led project. 

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THE CHALLENGE

Emoticons, or emojis, play a pivotal role in modern digital communication. We had the crazy idea to develop our own set of 3D emoticons that could express our brand identity and brighten our daily communication even more. We entrusted this endeavor to our design interns, aiming to infuse fresh creativity and diversity into their emoticon set.

OBJECTIVES

THE OBJECTIVES FOR THIS PROJECT:

Unique Emoticon Design

Develop a set of emoticons featuring a distinct design that makes them recognizable.

Intern-Led Innovation

Encouraging innovation and creativity by involving our interns as the primary creators in this project.

Quality Assurance

Ensuring that the emoticons meet the quality standards expected in the digital communication industry.

User Engagement​

Create emoticons that users find engaging, relatable, and expressive.

Positive Company Culture

Promote a positive company culture by nurturing young talent and giving interns an opportunity to contribute to the brand style.

THE SOLUTION

We fostered creative thinking among our intern team, leading to the development of emojis with unconventional shapes, styles, and color palettes that uniquely embody our brand's identity.
The interns were given creative freedom to brainstorm, design, and iterate on emoticon concepts to make them resonate with diverse audiences.
The intern team made sure the images appeared correctly across various platforms and in different sizes, guaranteeing a seamless user experience.
The interns, recognizing the significance of user engagement and drawing from their firsthand experience as part of the target audience, successfully created an emoticon set that effectively conveys emotions and reactions, resulting in engaging and relatable emoticons.
Our internship program not only provides valuable work experience but also nurtures a positive company culture by fostering creativity, encouraging collaboration, and supporting young talent.
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THE COLORS

The emoticon set creatively incorporates the brand’s signature colors, adding a distinctive and cohesive visual identity to the project. The intentional use of the brand’s color palette not only reinforces brand recognition but also contributes to a harmonious and aesthetically pleasing overall design.

RESULTS

Our interns’ unique emoji set project surpassed our expectations

The emoticon set features unconventional and diverse designs that appeal to users seeking a unique way to express themselves. It has gained popularity across various age groups for its relatability and expressiveness. The interns responsible for the emoticon set received recognition, with their names featured in the credits, fostering a sense of accomplishment and pride. The involvement of the interns has contributed to a positive and dynamic company culture, encouraging ongoing collaborations and innovations.

SUPPORTED PLATFORMS

Enjoy Our Gift to You and Add Some More Fun to Your Days!

Refresh your messages and chats with a delightful collection of whimsical emojis that perfectly capture every emotion. Enjoy a world of expression with our vibrant emoticons pack!

Download your Present Now!

Our awesome interns have created a special present for you – a fresh set of emoticons for you to enjoy, adding more color and smiles to your daily communication.

Dimitar

Intern at More By Us (Summer 2023)

Has a strong passion for typography and emerging technologies, skillfully combining artistic design with the latest digital innovations. His enthusiasm for modern tech trends is actively shaping projects with unique and innovative perspectives.

Dari

Intern at More By Us (Summer 2023)

Demonstrates impressive drawing skills and a steadfast commitment to all facets of design. Her artistic prowess and adaptability in various design mediums are enriching each projects with creative flair and exceptional visual aesthetics.

Beloslava Ivanova

Junior Graphic Designer

Introducing Bella, our recent graduate in graphic and web design! She brings youthful energy and fresh ideas to our team, showcasing qualities that promise innovation and a bright future in the world of design.

Elisaveta Vakavchieva

Creative Assistant

With a keen eye for detail and an unmatched ability to enhance our projects, she’s the driving force behind our creative success.

Boris Savev

Junior Graphic Designer

Boris is a seasoned designer who effortlessly transforms ideas into captivating visuals, and swiftly grasping tasks, all while infusing each project with his remarkable ability to bring concepts to life.

Lora Raleva

Junior Graphic Designer

With a remarkable eye for detail and a crisp style that elevates every project, Lora brings a fresh perspective and a perfect fit for our creative crew. Her dedication to perfection matches her craft enthusiasm.

Bozhidar Hadzhiev

Junior Graphic Designer

Bozhidar is a Graphic Designer whose creativity knows no bounds! He seamlessly blends his vivid imagination with contemporary trends. Besides his flair for design, Bozhidar is a major tech buff, always keeping an eye out for the newest innovations and their potential influence on the creative landscape. Every project he undertakes is an exhilarating journey filled with enthusiasm. He approaches each challenge with an infectious smile and boundless passion.

Mimy Yordanova

Senior Graphic Designer

Mimy’s been navigating the dynamic world of design for over ten years. Her artistic background has made her a true chameleon, adapting her talents to any design field she enters. Away from the screen, she is soaking into visual arts, swaying to musical beats, or diving into a sci-fi novel. We can feel these vibes in her work, and it’s inspiring! Mimy’s unique blend of creativity and neatness has made her an invaluable asset to our team.

Val
Petrova

Senior Graphic Designer

Val is our in house dynamo! Often referred to as ‘our bee’, she buzzes with creativity, dedicating herselfwholeheartedly to every project. With a special knack for crafts, she truly shines when it comes to video and animation, complemented by her flair for 3D. Always on the lookout for the next tech innovation, Val is perpetually expanding her horizons. She’s the beacon that lights up our studio with her infectious energy and positivity.

Maria Burgelova

CREATIVE DIRECTOR | CEO

Maria boasts over 25 years of expertise, spanning design, marketing, and management. Beyond guiding the business and steering the creative team, she has a knack for narrating human experiences through the hues of the Pantone color chart. When it comes to innovative and out of the box concepts, Maria is our beacon. As our chief designer and creative guru, she’s immersed in the intricate details of design and the vibrant dance of colors. She’s not just about pixels and palettes though; nature beckons to her. With a fondness for outdoor escapades, she has a particular soft spot for bees tending to her beehives with as much dedication as she does her designs. Dog tales? They pull at her heartstrings!

Vasil Tonev

Senior Graphic Designer

Vasil is a seasoned and multifunctional designer with over 15 years under the belt, masterfully shaping both digital and print media. Vasil’s heart beats for nature. An avid traveler, he’s not just skimmed the surface but deeply explored the Amazon, immersing himself in the rich cultures and wonders. His journeys give hin unique perspective, which often shines through in his work. Whether in hte studio or trekking through rainforests, Vasil lives and breaths creativity and exploration.