Case Study: Dar Oomi – Web Design

CLIENT

Dar Oomi

DELIVERABLES

Web Design

TEAM

Maria-Forbs-headshot-Black-n-White

Maria

cropped-Val-BnW.jpg

Val

ABOUT DAR OOMI​

A luxury retreat full of authenticity. Dar Oomi, means my mother’s house, it’s not just a meaningless word, it’s both the spirit that inhabits the main house, but also the 7 residences that unfold around the swimming pool. All honor a woman who marked her time and history.

The challenge with this project was showcasing the epitome of luxury and elegance in the heart of Tunisia. Nestled amidst stunning landscapes and pristine beaches, this luxury hotel stands as a testament to opulence and refined hospitality.

OUR SOLUTION:

Choosing a Simple Luxury Palette:

In the realm of design, there is an art to simplicity that speaks volumes. We embraced this philosophy by curating a palette that exudes refined elegance—white, gold, and black. These three colors, when combined, create a canvas that serves as a backdrop for the vibrant and colorful soul of the hotel to truly shine.

White, with its timeless purity and tranquility, forms the foundation of this palette. It symbolizes the hotel’s commitment to offering guests a sanctuary of serenity and luxury. Gold, a symbol of opulence and grandeur, adds a touch of lavishness to the ambiance, elevating the guest experience to new heights. Black, with its sophisticated depth, adds contrast and drama, creating a sense of intrigue and allure.

The brilliance of this design strategy lies in its intention—to allow the hotel’s colorful soul to take center stage. Against the backdrop of the white, gold, and black palette, the vibrant hues that reflect the rich culture, history, and natural beauty of Tunisia burst forth with unparalleled vitality.

This palette is in perfect combination with the textures we chose, which are the main features of this magical place – the nature. Nature’s beauty often serves as the greatest muse for design, and this luxury hotel draws inspiration from the serene surroundings of Tunisia. 

Complimented by Typography:

A Tale of Elegance and Simplicity. In the world of design, typography is a language that speaks to the soul of a brand. We’ve has skillfully harnessed the power of typography to create an enchanting narrative.

For the headers and focal points, a statement font, named Willona Vissta was selected. This font exudes sophistication, luxury, and a touch of grandeur. Its elaborate strokes and graceful curves catch the eye, commanding attention and setting the stage for the narrative that follows. This font resonates with the hotel’s commitment to providing a bespoke and lavish experience to its discerning guests. Each header becomes a visual masterpiece, drawing guests into the allure of the hotel’s offerings. As a complimentary font for small headers was chosen Bodoni Moda Regular.

Contrasting with the statement font, we used the simple and elegant Roboto Slab Regular for the majority of texts. Its easy readability ensure that information is conveyed seamlessly to the guests. This font’s simplicity doesn’t just enhance legibility; it also allows the hotel’s rich content to take center stage. It becomes the canvas on which the hotel’s story, services, and amenities are elegantly painted.

By juxtaposing these two fonts, we have achieved a harmonious balance. The statement font captures attention, while the simple font offers clarity, allowing guests to navigate the hotel’s offerings effortlessly.

Textures:

In the textures we chose to use the main features of this magical place – the nature. Nature’s beauty often serves as the greatest muse for design, and this luxury hotel draws inspiration from the serene surroundings of Tunisia.

Iconography:

A Visual Language of Simplicity. The design philosophy of this luxury hotel embraces the power of simplicity through outlined icons—a visual storytelling technique that complements the elegance of the brand. The beauty of outlined icons lies in their ability to transcend language barriers. Guests from all corners of the world can effortlessly navigate the website, selecting their desired experiences without the need for extensive reading. The icons create an uncluttered interface, allowing visitors to explore the hotel’s offerings with ease, enhancing engagement and encouraging further exploration.

 

The website of this luxury hotel stands as a digital canvas that intricately weaves together visuals, information, and interactivity to offer an immersive preview of the hotel’s opulent offerings.

Dimitar

Intern at More By Us (Summer 2023)

Has a strong passion for typography and emerging technologies, skillfully combining artistic design with the latest digital innovations. His enthusiasm for modern tech trends is actively shaping projects with unique and innovative perspectives.

Dari

Intern at More By Us (Summer 2023)

Demonstrates impressive drawing skills and a steadfast commitment to all facets of design. Her artistic prowess and adaptability in various design mediums are enriching each projects with creative flair and exceptional visual aesthetics.

Beloslava Ivanova

Junior Graphic Designer

Introducing Bella, our recent graduate in graphic and web design! She brings youthful energy and fresh ideas to our team, showcasing qualities that promise innovation and a bright future in the world of design.

Elisaveta Vakavchieva

Creative Assistant

With a keen eye for detail and an unmatched ability to enhance our projects, she’s the driving force behind our creative success.

Boris Savev

Junior Graphic Designer

Boris is a seasoned designer who effortlessly transforms ideas into captivating visuals, and swiftly grasping tasks, all while infusing each project with his remarkable ability to bring concepts to life.

Lora Raleva

Junior Graphic Designer

With a remarkable eye for detail and a crisp style that elevates every project, Lora brings a fresh perspective and a perfect fit for our creative crew. Her dedication to perfection matches her craft enthusiasm.

Bozhidar Hadzhiev

Junior Graphic Designer

Bozhidar is a Graphic Designer whose creativity knows no bounds! He seamlessly blends his vivid imagination with contemporary trends. Besides his flair for design, Bozhidar is a major tech buff, always keeping an eye out for the newest innovations and their potential influence on the creative landscape. Every project he undertakes is an exhilarating journey filled with enthusiasm. He approaches each challenge with an infectious smile and boundless passion.

Mimy Yordanova

Senior Graphic Designer

Mimy’s been navigating the dynamic world of design for over ten years. Her artistic background has made her a true chameleon, adapting her talents to any design field she enters. Away from the screen, she is soaking into visual arts, swaying to musical beats, or diving into a sci-fi novel. We can feel these vibes in her work, and it’s inspiring! Mimy’s unique blend of creativity and neatness has made her an invaluable asset to our team.

Val
Petrova

Senior Graphic Designer

Val is our in house dynamo! Often referred to as ‘our bee’, she buzzes with creativity, dedicating herselfwholeheartedly to every project. With a special knack for crafts, she truly shines when it comes to video and animation, complemented by her flair for 3D. Always on the lookout for the next tech innovation, Val is perpetually expanding her horizons. She’s the beacon that lights up our studio with her infectious energy and positivity.

Maria Burgelova

CREATIVE DIRECTOR | CEO

Maria boasts over 25 years of expertise, spanning design, marketing, and management. Beyond guiding the business and steering the creative team, she has a knack for narrating human experiences through the hues of the Pantone color chart. When it comes to innovative and out of the box concepts, Maria is our beacon. As our chief designer and creative guru, she’s immersed in the intricate details of design and the vibrant dance of colors. She’s not just about pixels and palettes though; nature beckons to her. With a fondness for outdoor escapades, she has a particular soft spot for bees tending to her beehives with as much dedication as she does her designs. Dog tales? They pull at her heartstrings!

Vasil Tonev

Senior Graphic Designer

Vasil is a seasoned and multifunctional designer with over 15 years under the belt, masterfully shaping both digital and print media. Vasil’s heart beats for nature. An avid traveler, he’s not just skimmed the surface but deeply explored the Amazon, immersing himself in the rich cultures and wonders. His journeys give hin unique perspective, which often shines through in his work. Whether in hte studio or trekking through rainforests, Vasil lives and breaths creativity and exploration.