Case Study: Adenis - Brand Identity

CLIENT

Adenis, France

DELIVERABLES

Brand and Identity Design

Web Design

Internal System Web Design

Business Card Design

White Pages Design

Documents Template Design

Roll Up Banners Design

Ongoing Design Support

TEAM

Maria Burgelova

2017-2019

About adenis

Adenis is an MSP Company who expertise in providing solutions to facilitate and expedite the management of numerous platforms and a coalition of servers while compressing the costs and intricacy of the data center. They enhance the workflow and responsiveness of the office/workspace and productivity of every employee by utilizing system management and virtualization technologies.

They have a vast and diverse range of areas of expertise in management, networks, and virtualization systems. From LAN, VPN, mobility, telework, and telephone service over IP, to Microsoft servers, SAN, clusters, and methodically set up a PCA/PRA. Above all, they are zealous about learning and the advancement of the latest technologies.

Our clients wanted to work with someone who can support them with this wide and collective range of options that they provide and make their life easier. They wanted their brand to be represented in the forms of brand identity, web design, document design, white-papers, design rollup, banners, etc.

article view – website

brand statement

Adenis delivers professional technology solutions and mobile services

benefit

Adenis creates a great secure environment for the businesses to grow

clients

The clients are other businesses and enterprises

distribution

France and Europe

why chose adenis?

Because Adenis is a reliable and flexible partner who would support your fast-growing business or your enterprise with secure and high-tech solutions.

when?

In times when technology, security, flexibility, and availability are the number one priority for each business.

simplified positioning

Adenis provides technology solutions to professionals, businesses, and enterprises while helping them grow, feel secure, and give them peace of mind and 99% availability.

contact form – website

website menu and infographics style

our findings

Decision-makers are:

  • Over 80% of male
  • Technology Directors in big corporations
  • Have available a huge range of partners to choose from
  • Prefer to work with one company that is flexible enough to grow and develop new solutions with their speed and according to their needs
  • Looking for 100% availability of their business online
  • Interested in the latest technologies
  • Security is an important issue for them

design directions

  • To create a feeling of trust, security, and seriousness, but show innovation at the same time
  • To focus on the latest trends in design in the technology sector, but be different and innovative
  • Multi-device friendly design
  • Simple and intuitive
  • Modern
  • User friendly – make it easy to navigate, understand and follow the user journeys

Logo

Our client needed a logo that would be easy to recognize and remember, fit all of the branches of their businesses, but also would be simple, easy to remember, and recognizable.
The findings led us to a custom font we created. It radiates harmony and stability with its rounded shape and clear readability, contributing to building our brand confidence.

color palette

The client needed to be able to customize its logo depending on the area of business they use it. We focussed on creating a palette that fits well together but also shows a clear distinction between the teams in the company.

color palette - teams

Brand consistency

Here is our solution to keeping consistency of their brand identity throughout the company’s different divisions.

A recognizable yet adaptable brand presence that resonates across all areas of their business, ensuring consistency and appropriateness no matter the field. This approach guarantees that whether it’s technology solutions, mobile services, or any other sector, Adenis’s brand remains identifiable and appropriate. By infusing each channel with its own tailored color palette, we created a visually compelling and consistent brand presence across digital platforms and physical materials.

White paper design – fibre noir

Jérôme Benbihi
Jérôme Benbihi
★★★★★
CEO, ADENIS - FRANCE
As a company, having a diverse range of technology and communication activities, we needed a trustworthy partner to handle the multiple needs for our representation. We received fast, qualitative and full advertising service by More By Us with attention to our needs and every detail.
David Marciano
David Marciano
★★★★★
CTO, ADENIS - FRANCE
The project with More By Us was a success, marked by increased brand recognition, higher website traffic and engagement, improved conversion rates, positive stakeholder feedback, a stronger market position, and notable business growth.

Enough Scrolling - Let’s Start Creating!

Dimitar

Intern at More By Us (Summer 2023)

Has a strong passion for typography and emerging technologies, skillfully combining artistic design with the latest digital innovations. His enthusiasm for modern tech trends is actively shaping projects with unique and innovative perspectives.

Dari

Intern at More By Us (Summer 2023)

Demonstrates impressive drawing skills and a steadfast commitment to all facets of design. Her artistic prowess and adaptability in various design mediums are enriching each projects with creative flair and exceptional visual aesthetics.

Beloslava Ivanova

Junior Graphic Designer

Introducing Bella, our recent graduate in graphic and web design!

She brings youthful energy and fresh ideas to our team, showcasing qualities that promise innovation and a bright future in the world of design.

Elisaveta Vakavchieva

Creative Assistant

With a keen eye for detail and an unmatched ability to enhance our projects, she’s the driving force behind our creative success.

Boris Savev

Junior Graphic Designer

Boris is a seasoned designer who effortlessly transforms ideas into captivating visuals, and swiftly grasping tasks, all while infusing each project with his remarkable ability to bring concepts to life.

Lora Raleva

Junior Graphic Designer

With a remarkable eye for detail and a crisp style that elevates every project, Lora brings a fresh perspective and a perfect fit for our creative crew.

Her dedication to perfection matches her craft enthusiasm.

Bozhidar Hadzhiev

Junior Graphic Designer

Bozhidar is a Graphic Designer whose creativity knows no bounds! He seamlessly blends his vivid imagination with contemporary
trends. Besides his flair for design, Bozhidar is a major tech buff, always keeping an eye out for the newest innovations and their potential influence on the creative landscape. Every project he undertakes is an exhilarating journey filled with enthusiasm. He approaches each challenge with an infectious smile and boundless passion.

Mimy Yordanova

Lead Designer

Mimy’s been navigating the dynamic world of design for over ten years. Her artistic background has made her a true chameleon, adapting her talents to any design field she enters. Away from the screen, she is soaking into visual arts, swaying to musical beats, or diving into a sci-fi novel. We can feel these vibes in her work, and it’s inspiring! Mimy’s unique blend of creativity and neatness has made
her an invaluable asset to our team.

Val
Petrova

Senior Graphic Designer

Val is our in house dynamo! Often referred to as ‘our bee’, she buzzes with creativity, dedicating herselfwholeheartedly to every project. With a special knack for crafts, she truly shines when it comes to video and animation, complemented by her flair for 3D. Always on the lookout for the next tech innovation, Val is perpetually
expanding her horizons. She’s the beacon that lights up our studio
with her infectious energy and positivity.

Maria Burgelova

CREATIVE DIRECTOR | CEO

Maria boasts over 25 years of expertise, spanning design, marketing, and management. Beyond guiding the business and steering the creative team, she has a knack for narrating human experiences through the hues of the Pantone color chart. When it comes to innovative and out of the box concepts, Maria is our beacon. As our chief designer and creative guru, she’s immersed in the intricate details of design and the vibrant dance of colors. She’s not just about pixels and palettes though; nature beckons to her. With a fondness for outdoor escapades, she has a particular soft spot for bees tending to her beehives with as much dedication as she does her designs. Dog tales? They pull at her heartstrings!

Vasil Tonev

Senior Graphic Designer

Vasil is a seasoned and multifunctional designer with over 15 years under the belt, masterfully shaping both digital and print media. Vasil’s heart beats for nature. An avid traveler, he’s not just skimmed the surface but deeply explored the Amazon, immersing himself in the rich cultures and wonders. His journeys give hin unique perspective, which often shines through in his work. Whether in hte studio or trekking through rainforests, Vasil lives and breaths creativity and exploration.