Dr. Dancheva – Dermatology
Brand Identity
Web Design and Development
Maria Burgelova, Beloslava Ivanova, Bozhidar Hadzhiev
Dr. Assia Dancheva is a leading expert Dermatologist – Venereologist in Sofia, Bulgaria. The clinic specializes in dermatology, venereology, aesthetic procedures, and is one of the leading specialists in Bulgaria for Radiesse applications. Procedures are performed at the Derma Sofia Medical Center, equipped with modern technology and providing full comfort for patients.
We were tasked with redesigning Dr. Dancheva’s website and updating her existing logo.
Logo Redesign: We created a logo that is both aesthetically pleasing and inspires trust in the doctors and their clinic.
Web Design & Development: Instead of starting from scratch, we chose to build on the existing website, preserving its structure, URLs, and content. This approach allowed us to maintain search engine rankings and avoid the need for redirects, ensuring all existing links remained functional. Despite the challenge of integrating old and new technologies, we are pleased that everything went according to plan.
Additionally, we needed to develop a UI that effectively presents medical information, including potentially unsettling images, in a way that is informative yet comforting for patients undergoing procedures. Furthermore, we had to strategically organize a substantial amount of text to provide essential details without overwhelming patients.
We prioritized creating a visually appealing and user-friendly platform that meets the needs of both desktop and mobile users. For the website, we designed a modern layout to highlight the professionalism of the clinic. Mobile optimization was a key focus, ensuring a smooth browsing experience across different devices. Balancing the use of white, typically associated with hospitals, with pastel colors, known for their soft and calming tones, was important to ensure patients feel comfortable and trust their doctors. This approach led to a cohesive and welcoming platform that effectively presents medical information while building trust and confidence in the clinic.
When redesigning the logo for Dr. Assia Dancheva, our aim was to create an elegant and classy design while instilling a sense of security and peace of mind in patients. We achieved this by using a serif font for “Dancheva,” which express professionalism and is suitable for a trusted medical establishment. For “Dr.” and “Dermatology,” we used a handwritten-style font to add a personal touch and symbolize genuine care for patients. This combination of fonts improves the logo’s overall aesthetic appeal while effectively communicating the clinic’s commitment to quality care and personalized service.
HEX #FFFFFF
RGB 255, 255, 255
HEX #000000
RGB 0, 0, 0
HEX #B82A4F
RGB 184, 42, 79
HEX #FFFFFF
RGB 255, 255, 255
HEX #000000
RGB 0, 0, 0
HEX #B82A4F
RGB 184, 42, 79
We integrated clear and elegant visual elements in the UI design for Dr. Dancheva Dermatology platform to reflect the professional standard upheld by the clinic. The interface incorporates intuitive navigation and carefully selected classy fonts to present text, ensuring easy readability. Leveraging the accordion UI, key points are highlighted as titles, with full information available upon further exploration. This approach not only maintains a clear and organized look but also ensures essential details are readily accessible while preventing patients from feeling overwhelmed.
In conclusion, we successfully redesigned the logo and user interface (UI) of the website. The platform now reflects the high standards upheld by the clinic. With clear and elegant visual elements, intuitive navigation, and strategic organization of information, the UI design ensures both accessibility and comfort for patients seeking medical information and procedures. The design has contributed to enhancing the clinic’s online presence, fostering trust, and providing a seamless experience for visitors.
Has a strong passion for typography and emerging technologies, skillfully combining artistic design with the latest digital innovations. His enthusiasm for modern tech trends is actively shaping projects with unique and innovative perspectives.
Introducing Bella, our recent graduate in graphic and web design!
She brings youthful energy and fresh ideas to our team, showcasing qualities that promise innovation and a bright future in the world of design.
With a keen eye for detail and an unmatched ability to enhance our projects, she’s the driving force behind our creative success.
Boris is a seasoned designer who effortlessly transforms ideas into captivating visuals, and swiftly grasping tasks, all while infusing each project with his remarkable ability to bring concepts to life.
With a remarkable eye for detail and a crisp style that elevates every project, Lora brings a fresh perspective and a perfect fit for our creative crew.
Her dedication to perfection matches her craft enthusiasm.
Bozhidar is a Graphic Designer whose creativity knows no bounds! He seamlessly blends his vivid imagination with contemporary
trends. Besides his flair for design, Bozhidar is a major tech buff, always keeping an eye out for the newest innovations and their potential influence on the creative landscape. Every project he undertakes is an exhilarating journey filled with enthusiasm. He approaches each challenge with an infectious smile and boundless passion.
Mimy’s been navigating the dynamic world of design for over ten years. Her artistic background has made her a true chameleon, adapting her talents to any design field she enters. Away from the screen, she is soaking into visual arts, swaying to musical beats, or diving into a sci-fi novel. We can feel these vibes in her work, and it’s inspiring! Mimy’s unique blend of creativity and neatness has made
her an invaluable asset to our team.
Val is our in house dynamo! Often referred to as ‘our bee’, she buzzes with creativity, dedicating herselfwholeheartedly to every project. With a special knack for crafts, she truly shines when it comes to video and animation, complemented by her flair for 3D. Always on the lookout for the next tech innovation, Val is perpetually
expanding her horizons. She’s the beacon that lights up our studio
with her infectious energy and positivity.
Maria boasts over 25 years of expertise, spanning design, marketing, and management. Beyond guiding the business and steering the creative team, she has a knack for narrating human experiences through the hues of the Pantone color chart. When it comes to innovative and out of the box concepts, Maria is our beacon. As our chief designer and creative guru, she’s immersed in the intricate details of design and the vibrant dance of colors. She’s not just about pixels and palettes though; nature beckons to her. With a fondness for outdoor escapades, she has a particular soft spot for bees tending to her beehives with as much dedication as she does her designs. Dog tales? They pull at her heartstrings!
Vasil is a seasoned and multifunctional designer with over 15 years under the belt, masterfully shaping both digital and print media. Vasil’s heart beats for nature. An avid traveler, he’s not just skimmed the surface but deeply explored the Amazon, immersing himself in the rich cultures and wonders. His journeys give hin unique perspective, which often shines through in his work. Whether in hte studio or trekking through rainforests, Vasil lives and breaths creativity and exploration.
