Case Study: Event Branding for MoEngage

CLIENT

MoEngage, USA

DELIVERABLES

Branded Materials for web

Webinar & Social Media Ads

Landing Pages

Branded print assets for events

Video and animation

TEAM

Maria Burgelova, Maria Yordanova, Val Petrova, Bozhidar Hadzhiev, Boris Savev, Beloslava Ivanova

ABOUT MOENGAGE

MoEngage is an insights-led customer engagement platform for customer-obsessed marketers and product owners, founded in 2014. Headquartered in San Francisco, California, with offices in Europe, South Asia, and South America, MoEngage helps analyze customer behavior and engagement with personalized communication across the web, mobile, and email. Recognized as a “Customer’s Choice Vendor” in the 2022 Gartner Peer Insights and as a Mobile Marketing Industry Leader in the G2 Spring 2023 Grid Report, MoEngage stands out with its full-stack solution, offering powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities in one dashboard.

BRANDED MATERIALS FOR WEB

#GROWTH is a significant event uniting marketing leaders, product owners, and experts in the field of growth marketing. It features invite-only events, workshops, courses, expert videos, podcasts, and more, with 1000+ peers and leaders worldwide. #GROWTH stands as a great opportunity for professionals to connect, learn, and innovate, making it a must-attend event for anyone serious about achieving exponential growth in their endeavors.

We have designed a variety of branded materials for MoEngage, focusing on enhancing their online presence for #GROWTH and other events they participate in. Our work includes email headers, social media ads, pop-up banners, landing pages, and more.

The email headers we designed for their campaigns were used to brand their digital messages. We also developed pop-up banners for their website to capture visitors’ attention and encourage registrations. These materials were designed to drive traffic and increase event participation.

WEBINAR & SOCIAL MEDIA ADS

We have created a variety of visuals, including social media ads for Facebook, LinkedIn, and Twitter, to promote #GROWTH and other events. These graphics were customized for each platform to enhance engagement and visibility.

One example of an event we have provided materials for is MAU Vegas, which stands as the premier event in the mobile app industry, showing innovative educational sessions and networking opportunities. With over 600 connections already established in the MAU Mobile App and 70 engaging content sessions spanning across 5 tracks, attendees are equipped with invaluable insights to navigate the ever-evolving landscape of mobile apps.

A significant aspect of our work involved designing webinar assets such as banners, paid ads, pop-up banners, exit-intent banners, and presentation decks. These tools played an important role in advertising upcoming webinars, capturing the attention of potential attendees, and encouraging registrations. Pop-up and exit-intent banners were strategically created to engage website visitors and help convert them into webinar participants. The presentation decks provided a consistent and professional appearance throughout the webinars.

LANDING PAGES

We have designed landing pages specifically for #GROWTH and other events, ensuring a seamless and engaging user experience. These landing pages were created to provide all the necessary information, including schedules, speaker details, and registration forms.

Each landing page was tailored with the specifics of the event it represents – elements, colors, and typography. We also incorporated MoEngage’s branding elements and colors to maintain a consistent look and feel. The design aimed to be user-friendly, making it easy for visitors with all kinds of tech backgrounds to navigate and find relevant information quickly.

Through strategic optimization of these landing pages, we supported MoEngage in boosting event registrations and engagement.

BRANDED PRINT ASSETS FOR EVENTS

We have designed a variety of print materials for MoEngage to create a cohesive and visually appealing brand presence. These materials played an important role in ensuring that the brand was prominently and consistently represented throughout #GROWTH and other events.

Here are the services we provided:

  • Backdrop
  • Photo wall
  • Table signs & signage
  • Invitations
  • Booth stands
  • Programs
  • Candy header and packaging
  • Postcards
  • Roll-up banners
  • T-shirts
  • Apparel
  • Promotional materials

All print and promotional materials were aligned with the brand and event theme, colors, and messages.

Shoptalk events assemble thousands of retail innovators annually, both in-person and virtually, to shape the future of retail. Attendees gain insights into the latest trends, business models, and technologies driving retail evolution, offering opportunities for professional growth and industry connections. Shoptalk 2024, held from March 17–20 in Las Vegas, Nevada, drew an impressive attendance of 10 000 individuals, showing its significance as a premier event in the retail calendar.

For this event we have designed promotional materials such as T-shirts, apparel, and various other items, adding flair and excitement. With those vibrant designs, which featured the MoEngage logo, our promotional materials not only improved brand visibility but also ignited a sense of engagement among event attendees.

VIDEO AND ANIMATION

For the MoEngage X Marketoonist Video Cartoon ad, MoEngage required a video with animations to introduce their brand and event highlights. The video, featuring Marketoonist sketches and a touch of humor, helped the brand in presenting their message in an engaging and entertaining manner, generating excitement among attendees.

For an event with PCH, MoEngage wanted an interview video to show industry insights. Through editing and the addition of animated lower thirds and typography, we ensured the video aligned with their messaging, reinforcing their expertise to the audience.

For their own event #Growth, we edited a video teaser with the goal of generating anticipation and encouraging audience engagement, thereby contributing to the success of their event.

In addition to these specific projects, we edited a variety of videos, including interviews, short audiograms, brand introduction videos, pre-event highlights, and post-event recaps.

Our goal was to deliver tailored, engaging videos that effectively communicated MoEngage’s message and captured the essence of each event.

Some of the events we worked for

Vassil Mladjov

VP Strategy, MoEngage

Working with More By Us has been simply amazing and a joy and I hope we continue working for years to come. They provide top agency quality and many times better than what we have seen only from large US companies.

Enough Scrolling - Let’s Start Creating!

Dimitar

Intern at More By Us (Summer 2023)

Has a strong passion for typography and emerging technologies, skillfully combining artistic design with the latest digital innovations. His enthusiasm for modern tech trends is actively shaping projects with unique and innovative perspectives.

Dari

Intern at More By Us (Summer 2023)

Demonstrates impressive drawing skills and a steadfast commitment to all facets of design. Her artistic prowess and adaptability in various design mediums are enriching each projects with creative flair and exceptional visual aesthetics.

Beloslava Ivanova

Junior Graphic Designer

Introducing Bella, our recent graduate in graphic and web design!

She brings youthful energy and fresh ideas to our team, showcasing qualities that promise innovation and a bright future in the world of design.

Elisaveta Vakavchieva

Creative Assistant

With a keen eye for detail and an unmatched ability to enhance our projects, she’s the driving force behind our creative success.

Boris Savev

Junior Graphic Designer

Boris is a seasoned designer who effortlessly transforms ideas into captivating visuals, and swiftly grasping tasks, all while infusing each project with his remarkable ability to bring concepts to life.

Lora Raleva

Junior Graphic Designer

With a remarkable eye for detail and a crisp style that elevates every project, Lora brings a fresh perspective and a perfect fit for our creative crew.

Her dedication to perfection matches her craft enthusiasm.

Bozhidar Hadzhiev

Junior Graphic Designer

Bozhidar is a Graphic Designer whose creativity knows no bounds! He seamlessly blends his vivid imagination with contemporary
trends. Besides his flair for design, Bozhidar is a major tech buff, always keeping an eye out for the newest innovations and their potential influence on the creative landscape. Every project he undertakes is an exhilarating journey filled with enthusiasm. He approaches each challenge with an infectious smile and boundless passion.

Mimy Yordanova

Lead Designer

Mimy’s been navigating the dynamic world of design for over ten years. Her artistic background has made her a true chameleon, adapting her talents to any design field she enters. Away from the screen, she is soaking into visual arts, swaying to musical beats, or diving into a sci-fi novel. We can feel these vibes in her work, and it’s inspiring! Mimy’s unique blend of creativity and neatness has made
her an invaluable asset to our team.

Val
Petrova

Senior Graphic Designer

Val is our in house dynamo! Often referred to as ‘our bee’, she buzzes with creativity, dedicating herselfwholeheartedly to every project. With a special knack for crafts, she truly shines when it comes to video and animation, complemented by her flair for 3D. Always on the lookout for the next tech innovation, Val is perpetually
expanding her horizons. She’s the beacon that lights up our studio
with her infectious energy and positivity.

Maria Burgelova

CREATIVE DIRECTOR | CEO

Maria boasts over 25 years of expertise, spanning design, marketing, and management. Beyond guiding the business and steering the creative team, she has a knack for narrating human experiences through the hues of the Pantone color chart. When it comes to innovative and out of the box concepts, Maria is our beacon. As our chief designer and creative guru, she’s immersed in the intricate details of design and the vibrant dance of colors. She’s not just about pixels and palettes though; nature beckons to her. With a fondness for outdoor escapades, she has a particular soft spot for bees tending to her beehives with as much dedication as she does her designs. Dog tales? They pull at her heartstrings!

Vasil Tonev

Senior Graphic Designer

Vasil is a seasoned and multifunctional designer with over 15 years under the belt, masterfully shaping both digital and print media. Vasil’s heart beats for nature. An avid traveler, he’s not just skimmed the surface but deeply explored the Amazon, immersing himself in the rich cultures and wonders. His journeys give hin unique perspective, which often shines through in his work. Whether in hte studio or trekking through rainforests, Vasil lives and breaths creativity and exploration.