Case Study: Website and Identity - dolnobelevo.com

Client

Dolno Belevo Village

DELIVERABLES

Coat of Arms & Visual Identity

Web Design

About Dolno Belevo: A Village Rich in History and Tradition

Nestled in the heart of the Gornotrakijska nizina, Dolno Belevo is a small village in central southern Bulgaria, known for its beautiful landscapes and welcoming community. The Romans frequently traveled through the area, leaving behind numerous artifacts that connect Dolno Belevo to ancient history.

Bringing Dolno Belevo's Story to Life

The creation of a dedicated website for Dolno Belevo was a step toward connecting its past with the future. The goal wasn’t just to build an online presence—it was to craft a space that captures the spirit of the village. This new platform allows visitors to explore the historical events that shaped the region and discover the vibrant cultural life that continues to thrive today.

In addition to the website, another key initiative was the design of a Coat of Arms, marking the village’s Roman connections, unique customs, and proud identity. This symbolic crest serves as a visual representation of Dolno Belevo, finally giving the village a recognizable emblem that reflects its heritage and character.

Through the website and its new symbol, we aim to share the beauty and traditions of Dolno Belevo with a wider audience, providing insight into the local attractions, history, and community spirit. This project brings together the village’s timeless charm with modern digital accessibility, ensuring Dolno Belevo’s story continues to be told for generations to come.

Dolno Belevo
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Step 1: Researching Dolno Belevo’s Background

The first task was to dive deep into the history and essence of Dolno Belevo. Founded in 1470, this small village is located in central southern Bulgaria, in the fertile region of the Upper Thracian Lowlands. Known for its rich agricultural output, the village thrives on the cultivation of wheat, sunflowers, and an abundance of exquisite fruits and vegetables. Scattered around the area are several Thracian tomb mounds, highlighting the village’s ancient connections. As of March 15, 2022, Dolno Belevo has 235 residents.

Step 2: Planning the Website’s Structure and Design

Next, we planned the website’s layout, content, and design to reflect the village’s tranquil and historic character. We selected a soft, harmonious color palette and font style that evoke a sense of warmth and calm, making visitors feel welcomed as they explore the site.

Step 3: Crafting a Visual and Content-Driven Experience

The final step involved integrating key website elements to bring the charm of Dolno Belevo to life. Clear, thoughtfully written content paired with high-quality images helps users easily visualize the village’s beauty, while providing essential information about its attractions, history, and culture. The result is a website that not only informs but also invites visitors to experience Dolno Belevo for themselves.

Coat of Arms and Symbols

The Lioness

At the top of the coat of arms stands a golden lioness on a green background, symbolizing family, care, courage, and protection. This powerful image is inspired by a bronze lioness from Roman times, discovered in the region, which has long been a symbol of safeguarding the vulnerable. Throughout the history of Dolno Belevo, family has been the cornerstone of the community, and the village’s deep-rooted traditions reflect this. Just like the lioness fiercely protecting her cubs, the people of Dolno Belevo take care of one another with unwavering dedication and compassion.

Goliama Kanatitsa

In the bottom right of the coat of arms lies a non-heraldic symbol known as the “Goliama Kanatitsa,” drawn from traditional Bulgarian embroideries. This emblem represents family and the vital role families have played in shaping Dolno Belevo’s history. The Goliama Kanatitsa serves as a reminder of how the village began over 550 years ago, when four family lines settled this land, laying the foundation for the community that thrives today. It’s a tribute to the enduring strength of family, which continues to be the heart of Dolno Belevo.

Golden Fields

In the lower left of the coat of arms, a golden and green field symbolizes fertility, hope, and renewal. The rich, fertile soil is what first drew the early families to settle in this area, and it remains a cornerstone of the village’s identity. Though Dolno Belevo traces its roots back to 1470, the theme of renewal is ever-present. Remarkably, it is one of the few villages in Bulgaria that continues to grow in population, reflecting its enduring vitality and promise for the future.

The Typography

Montserrat

Montserrat is a geometric sans-serif typeface, designed by Argentine graphic designer Julieta Ulanovsky and first released in 2011. With its large x-height, short descenders, and wide apertures, Montserrat offers excellent legibility, even at smaller sizes. Over time, it has evolved into an extensive type family, offering nine different weights, from Thin to Black.

Ulanovsky describes Montserrat as a functional, modern alphabet, ideal for a wide range of applications—from publishing to corporate branding. She calls it a “geometric typeface with bold optical adjustments,” blending precision with versatility.

The website project for Dolno Belevo successfully brought the village’s rich cultural heritage to life online, establishing a digital presence that highlights its history and promotes tourism to the region. With its thoughtful design, engaging content, and user-friendly maintenance, the site has become a valuable resource for both visitors and locals.

Our team approached this project with care and passion, determined to show that even a small village deserves a place in the digital world. We crafted this website with love and dedication—inviting you to explore it with the same heart with which it was made.

And This Is How We Were Rewarded for Our Work

Meet Barksy, the lively orange Breton Spaniel who became an unexpected and heartwarming form of payment for this meaningful project. His arrival symbolizes more than just gratitude from the village—it’s a testament to the bond created through creativity and community. Barksy’s journey from Dolno Belevo to his new home is a charming reminder of the unexpected rewards that come from designing with heart.

Enough Scrolling - Let’s Start Creating!

Dimitar

Intern at More By Us (Summer 2023)

Has a strong passion for typography and emerging technologies, skillfully combining artistic design with the latest digital innovations. His enthusiasm for modern tech trends is actively shaping projects with unique and innovative perspectives.

Dari

Intern at More By Us (Summer 2023)

Demonstrates impressive drawing skills and a steadfast commitment to all facets of design. Her artistic prowess and adaptability in various design mediums are enriching each projects with creative flair and exceptional visual aesthetics.

Beloslava Ivanova

Junior Graphic Designer

Introducing Bella, our recent graduate in graphic and web design!

She brings youthful energy and fresh ideas to our team, showcasing qualities that promise innovation and a bright future in the world of design.

Elisaveta Vakavchieva

Creative Assistant

With a keen eye for detail and an unmatched ability to enhance our projects, she’s the driving force behind our creative success.

Boris Savev

Junior Graphic Designer

Boris is a seasoned designer who effortlessly transforms ideas into captivating visuals, and swiftly grasping tasks, all while infusing each project with his remarkable ability to bring concepts to life.

Lora Raleva

Junior Graphic Designer

With a remarkable eye for detail and a crisp style that elevates every project, Lora brings a fresh perspective and a perfect fit for our creative crew.

Her dedication to perfection matches her craft enthusiasm.

Bozhidar Hadzhiev

Junior Graphic Designer

Bozhidar is a Graphic Designer whose creativity knows no bounds! He seamlessly blends his vivid imagination with contemporary
trends. Besides his flair for design, Bozhidar is a major tech buff, always keeping an eye out for the newest innovations and their potential influence on the creative landscape. Every project he undertakes is an exhilarating journey filled with enthusiasm. He approaches each challenge with an infectious smile and boundless passion.

Mimy Yordanova

Lead Designer

Mimy’s been navigating the dynamic world of design for over ten years. Her artistic background has made her a true chameleon, adapting her talents to any design field she enters. Away from the screen, she is soaking into visual arts, swaying to musical beats, or diving into a sci-fi novel. We can feel these vibes in her work, and it’s inspiring! Mimy’s unique blend of creativity and neatness has made
her an invaluable asset to our team.

Val
Petrova

Senior Graphic Designer

Val is our in house dynamo! Often referred to as ‘our bee’, she buzzes with creativity, dedicating herselfwholeheartedly to every project. With a special knack for crafts, she truly shines when it comes to video and animation, complemented by her flair for 3D. Always on the lookout for the next tech innovation, Val is perpetually
expanding her horizons. She’s the beacon that lights up our studio
with her infectious energy and positivity.

Maria Burgelova

CREATIVE DIRECTOR | CEO

Maria boasts over 25 years of expertise, spanning design, marketing, and management. Beyond guiding the business and steering the creative team, she has a knack for narrating human experiences through the hues of the Pantone color chart. When it comes to innovative and out of the box concepts, Maria is our beacon. As our chief designer and creative guru, she’s immersed in the intricate details of design and the vibrant dance of colors. She’s not just about pixels and palettes though; nature beckons to her. With a fondness for outdoor escapades, she has a particular soft spot for bees tending to her beehives with as much dedication as she does her designs. Dog tales? They pull at her heartstrings!

Vasil Tonev

Senior Graphic Designer

Vasil is a seasoned and multifunctional designer with over 15 years under the belt, masterfully shaping both digital and print media. Vasil’s heart beats for nature. An avid traveler, he’s not just skimmed the surface but deeply explored the Amazon, immersing himself in the rich cultures and wonders. His journeys give hin unique perspective, which often shines through in his work. Whether in hte studio or trekking through rainforests, Vasil lives and breaths creativity and exploration.