On September 10, 2024, SoftUni hosted an online seminar on the topic “Visual Storytelling: Techniques for Engaging Audiences,” for their Marketing Program attracting more than 380 attendees. The session was led by Maria Burgelova, CEO and Creative Director of More By Us.
The seminar explored essential visual storytelling techniques, showing how images and design elements can transform into powerful storytelling tools. Participants learned practical strategies to create memorable and engaging content that resonates emotionally with audiences and encourages them to act.
Maria’s career spans over two decades, brought her unique perspective to the session. She shared her wealth of knowledge and experience on how to engage audiences through visual narratives, offering attendees a rare insight into her approach.
Attendees of the seminar gained knowledge about:
During the seminar, the audience was first introduced to The Elements of Visual Storytelling, exploring how colors and design elements shift across different contexts. It was fascinating to see how visual language isn’t fixed, but fluid, adapting to the story being told. As the session moved into How to Build a Story, the audience discovered strategies for visually structuring narratives, creating a natural flow that guides viewers. Finally, in Example Techniques for Engaging the Audience, practical methods were demonstrated for keeping attention. These techniques, illustrated with real-life examples, showed just how impactful they can be when applied in diverse scenarios.
An important takeaway from the seminar was that 90% of the information processed by the brain is visual, emphasizing just how pivotal visuals are in modern marketing. This reinforces the undeniable influence of visual storytelling in shaping perceptions and driving engagement. And, as a surprising bonus, we finally learned the answer to the question: “Why is FIFA trying to exclude the color green from football?” It turns out, even in the world of sports, color isn’t just about aesthetics—it’s about strategy and impact on how we experience the game.
