So you’ve put together the ultimate event – top-notch speakers, captivating entertainment, and with great attention to design details, like campaigns and signage. But during all this planning, there’s one crucial element you feel like you overlooked – creating engaging content for social media platforms during the big day. You’re determined to make a splash, but let’s face it, filming and editing every single video while managing everything else is a daunting task. That’s where a special secret weapon comes into play – AR filters – custom-made filters for social media lives or as they call them in slang – video effects or just filters.

But, what exactly are custom-made filters? How and why should you use them? This article will give you the answer to those questions and more. 

Let’s start with “what are they?”. Unlike generic filters available online, custom video filters are specially designed by designers to meet the unique needs of your event. Whether it’s a product launch, conference, or music festival. 

In essence, these filters are designed before your event and used during specific parts of it. They seamlessly incorporate your event-specific content, including logos, slogan, and event details. You can create as many as you want and use them for different segments during your event (or even afterward!). For example, for the cocktail part, you might want to use creative photo frames, glasses for people to wear, or fun party hats. For the opening ceremony, there could be one with a welcome sign or a red carpet for people to walk on. And for the networking session, it’s best to choose filters that can be used by multiple people at the same time. This way, you will encourage people to connect with each other. There are countless options that can be created, and the only limit is your (or your designer’s) imagination. The important part is to include elements that represent your event and brand best, and to keep at least one element consistent on every filter to achieve brand recognition and ensure consistency.

They are also something your audience hasn’t seen countless times before, adding an element of novelty and surprise. This ensures your brand remains easily recognizable while grabbing your audience’s attention easily.

But why choose custom-made filters over typical ones? While pre-made filters offer convenience, they lack the personalization and authenticity that custom filters provide. Generic filters run the risk of looking, well… generic and uninspired, failing to capture the essence of your event or resonate with your target audience. Moreover, they won’t include your logo, fonts, or other brand elements and therefore won’t be representing your brand effectively, making it difficult for people to relate them to your event. Choosing to use a custom-made filter will help you appear more professional and well-prepared, demonstrating to your audience the careful thought and effort you’ve put into creating your event.

In contrast, custom filters allow you to tailor every aspect of the design to fit your event’s unique style and messaging. Whether it’s incorporating event-specific graphics, showing sponsor logos, or integrating dynamic animations, custom filters enable you to create promotional content that truly reflects the spirit of your event. The best part is, you can always be even more creative with them and add exactly what your heart desires or what your event requires. Another bonus is that with these filters, you can invite your audience to participate in different challenges. For example, you can encourage them to take a picture at a certain booth, with a specific object, and even invite them to tag other people who can join the challenge. This way, by using your filter and inviting more people to join through it, your audience will help popularize your event on their own, without you having to do anything other than uploading the filter and share your challenge.

And now let’s answer the question “How you should use them”. 

Custom video filters are pretty easy to use. Once created by your design partner, you get a link with the filter uploaded to the social platform which you can share with your guests.

These filters can be used in various ways to enhance your event promotion strategy. For starters, they’re perfect for creating captivating teaser videos that generate excitement and anticipation among your audience leading up to the event. A great example of this is a “Scavenger hunt”, where you can reveal different aspects of your event. This is a great way to build anticipation and engage people before the event even starts. It not only creates anticipation but also ensures that more people will hear about your event. The teaser videos can reveal key speakers, performers, or activities, encouraging attendees to register or purchase tickets.

During the event itself, custom filters shine by allowing you to produce live updates, behind-the-scenes footage, or real-time highlights, keeping remote participants engaged and informed. 

Even after the event, custom filters remain valuable, as the content created with them can be used in recap videos, testimonials, or promotional content for future events. In essence, custom video filters are versatile tools that elevate your event promotion strategy and leave a lasting impression on your audience.

In conclusion, custom-made video filters serve as invaluable assets in the realm of event promotion, offering a seamless blend of personalization and creativity. Their main goal is to reach your audience on a more personal level and invite them to be part of the event themselves. Unlike generic filters, these bespoke creations are tailored specifically to your event’s needs, allowing you to effortlessly convey your brand identity and message across various platforms. From captivating teasers to live updates and post-event recaps, these filters continue to deliver value long after the event has ended.

And hey, we’re not just here to talk. We’re also here to provide you with the ultimate solution for custom-made video filters. Can you guess who that might be? That’s right, it’s us! Your favorite design partner, always ready to elevate your event with our creative expertise and unwavering support. So if you are searching for the best video filters, you can always count on us.