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LOGO DESIGN - Acumen Risk™ COVID Notifier

Case Study: Acumen Notifier – UI Design

client

Acumen Risk™

deliverables

Platform Design

Logo Design

Marketing campaign design support

Landing Pages

ABOUT

Acumen Risk™ is an international risk management company specializing in man-related risk management platforms with mobile extensions and intelligence services that are complemented and enhanced with state-of-the-art analytics and modeling.

The Acumen Risk™ COVID Notifier system provides a solution to inform international, national, regional, and sub-regional organizations who need to stay up to date on all the relevant rules and regulations during the COVID crisis. The Acumen Risk™ COVID Notifier was created to assist companies in a dynamic environment and manage processes by obtaining and processing necessary information at the right time.

ABOUT THE PROJECT

Acumen Risk™ Notifier uses unique world-class and market-leading technology to help companies prepare and answer the latest regulations.

The recent COVID – 19 crisis changed many businesses’ structures and made them dependable on the latest regulations. Those changes often pose complex challenges.

The project goal was to create a user-friendly experience that allows users to easily navigate the app and not feel overwhelmed by its functionality. We also wanted to create an interface that would be easy for non-technical users to understand and use. The design is simple and clean, with bold colors and easy-to-read typography that lets users quickly find what information they need. With an intuitive user experience, easy navigation, and simple design Acumen Risk™ Notifier is a good fit for all stakeholders.

landing pages - Acumen Risk™ COVID Notifier

THE LOGO

The Acumen Risk™ COVID Notifier logo was designed to convey urgency and communicability. The red, black, and white color scheme is designed to stand out against a variety of backgrounds, while the font choice is meant to be easily recognizable at small sizes. In a world where people are constantly connected, we knew that the logo had to reflect the urgency of our client’s mission. Acumen Risk™ wanted to convey that people needed to be notified, and notified quickly.

The result is a simple red and black logo that conveys a sense of urgency but also has an air of confidence. It’s clear, concise, and will be recognizable at any size—which is important when trying to communicate with people on their phones.

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THE COLORS

The mix of red and black gives the logo a forceful sense, while the usage of white space makes it easy to read. This logo is intended to be dramatic and impactful, with a simple color palette and bold lettering.

THE TYPOGRAPHY

Primary Font

Designed by Rasmus Andersson

Inter is a variable font family carefully crafted & designed for computer screens.

Inter features a tall x-height to aid in readability of mixed-case and lower-case text.
Several OpenType features are provided as well, like contextual alternates that adjusts punctuation depending on the shape of surrounding glyphs, slashed zero for when you need to disambiguate “0” from “o”, tabular numbers, etc.

The Inter project is led by Rasmus Andersson.

Logo & Headline Style

Body Style

Numbers & Specials Style

Secondary Font

Designed by Ryoichi Tsunekawa

Bebas Kai(改) is a free display font for headline, caption, and titling. This project is maintained by dharmatype.

The Acumen Risk™ COVID Notifier logo is bold and clean, with a hint of typography.

The Inter typeface is contemporary and sleek, and the logo is a solid color with no shading or gradients. The rounded corners of the Bebas letters convey tenderness and warmth, while the powerful strokes convey strength and dependability. The result is a friendly and appealing logo speaking the company’s power and responsibility.

COVID regulation notification platform design - Acumen Risk™ COVID Notifier

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Dimitar

Intern at More By Us (Summer 2023)

Has a strong passion for typography and emerging technologies, skillfully combining artistic design with the latest digital innovations. His enthusiasm for modern tech trends is actively shaping projects with unique and innovative perspectives.

Dari

Intern at More By Us (Summer 2023)

Demonstrates impressive drawing skills and a steadfast commitment to all facets of design. Her artistic prowess and adaptability in various design mediums are enriching each projects with creative flair and exceptional visual aesthetics.

Beloslava Ivanova

Junior Graphic Designer

Introducing Bella, our recent graduate in graphic and web design! She brings youthful energy and fresh ideas to our team, showcasing qualities that promise innovation and a bright future in the world of design.

Elisaveta Vakavchieva

Creative Assistant

With a keen eye for detail and an unmatched ability to enhance our projects, she’s the driving force behind our creative success.

Boris Savev

Junior Graphic Designer

Boris is a seasoned designer who effortlessly transforms ideas into captivating visuals, and swiftly grasping tasks, all while infusing each project with his remarkable ability to bring concepts to life.

Lora Raleva

Junior Graphic Designer

With a remarkable eye for detail and a crisp style that elevates every project, Lora brings a fresh perspective and a perfect fit for our creative crew. Her dedication to perfection matches her craft enthusiasm.

Bozhidar Hadzhiev

Junior Graphic Designer

Bozhidar is a Graphic Designer whose creativity knows no bounds! He seamlessly blends his vivid imagination with contemporary trends. Besides his flair for design, Bozhidar is a major tech buff, always keeping an eye out for the newest innovations and their potential influence on the creative landscape. Every project he undertakes is an exhilarating journey filled with enthusiasm. He approaches each challenge with an infectious smile and boundless passion.

Mimy Yordanova

Senior Graphic Designer

Mimy’s been navigating the dynamic world of design for over ten years. Her artistic background has made her a true chameleon, adapting her talents to any design field she enters. Away from the screen, she is soaking into visual arts, swaying to musical beats, or diving into a sci-fi novel. We can feel these vibes in her work, and it’s inspiring! Mimy’s unique blend of creativity and neatness has made her an invaluable asset to our team.

Val
Petrova

Senior Graphic Designer

Val is our in house dynamo! Often referred to as ‘our bee’, she buzzes with creativity, dedicating herselfwholeheartedly to every project. With a special knack for crafts, she truly shines when it comes to video and animation, complemented by her flair for 3D. Always on the lookout for the next tech innovation, Val is perpetually expanding her horizons. She’s the beacon that lights up our studio with her infectious energy and positivity.

Maria Burgelova

CREATIVE DIRECTOR | CEO

Maria boasts over 25 years of expertise, spanning design, marketing, and management. Beyond guiding the business and steering the creative team, she has a knack for narrating human experiences through the hues of the Pantone color chart. When it comes to innovative and out of the box concepts, Maria is our beacon. As our chief designer and creative guru, she’s immersed in the intricate details of design and the vibrant dance of colors. She’s not just about pixels and palettes though; nature beckons to her. With a fondness for outdoor escapades, she has a particular soft spot for bees tending to her beehives with as much dedication as she does her designs. Dog tales? They pull at her heartstrings!

Vasil Tonev

Senior Graphic Designer

Vasil is a seasoned and multifunctional designer with over 15 years under the belt, masterfully shaping both digital and print media. Vasil’s heart beats for nature. An avid traveler, he’s not just skimmed the surface but deeply explored the Amazon, immersing himself in the rich cultures and wonders. His journeys give hin unique perspective, which often shines through in his work. Whether in hte studio or trekking through rainforests, Vasil lives and breaths creativity and exploration.