Case Study: Bits’n’Bites
March 1, 2024
client
Association of Alternative Telecom Operators, France
deliverables
Logo Redesign
team more by us
Maria
AOTA is the Association of Alternative Telecom Operators
The association now has more than 40 members who gather more than 1,500 direct jobs and generate an aggregate turnover of more than 200 million euros. They are all present on at least one public initiative network (RIP) in their region of origin.
Since its creation, AOTA has campaigned for an open, diversified, and dynamic telecoms market.
2018
challenge
In order to develop a suitable graphic sign, it was important to know more about the work of the association and its scope of activity. Since AOTA is now an actively working association with a history behind its back, the changes made had to reflect its growth. Our aim was to refresh and modernize the appearance of the logo while preserving its main impact.
concept development
Our first ideas were drawn with a pencil. Several directions for the development of the graphic sign were sought. Our goal was to provide several completely different directions to our client that were up-to-date, fresh, but also serious.
While preserving the idea of communication and connectivity, we rounded the shapes in order to make the impact of the graphic sign similar to the overall appearance of the already existing site of AOTA.
In the first variant, based on the initial visual idea, we introduced minimalistic aesthetics by developing a custom font, tailored to the needs of the client. A minimalistic and clear vision is usually related to the high quality and transparency that AOTA offers to its members.
Published and recognized – The Best Letter Logo Designs @ DesignRush
logo Version 2
logo Version 3
The third version is based on the current logo, our goal was to modernize its vision to the maximum, while at the same time preserving the style and recognition of the brand.
We used overflowing and connecting elements – so up-to-date in recent years, in order to show the integration of ideas, creativity, sharing common values, and the diversity that unites the alternative telecoms in France.
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Has a strong passion for typography and emerging technologies, skillfully combining artistic design with the latest digital innovations. His enthusiasm for modern tech trends is actively shaping projects with unique and innovative perspectives.
With a keen eye for detail and an unmatched ability to enhance our projects, she’s the driving force behind our creative success.
Maria boasts over 25 years of expertise, spanning design, marketing, and management. Beyond guiding the business and steering the creative team, she has a knack for narrating human experiences through the hues of the Pantone color chart. When it comes to innovative and out of the box concepts, Maria is our beacon. As our chief designer and creative guru, she’s immersed in the intricate details of design and the vibrant dance of colors. She’s not just about pixels and palettes though; nature beckons to her. With a fondness for outdoor escapades, she has a particular soft spot for bees tending to her beehives with as much dedication as she does her designs. Dog tales? They pull at her heartstrings!
Vasil is a seasoned and multifunctional designer with over 15 years under the belt, masterfully shaping both digital and print media. Vasil’s heart beats for nature. An avid traveler, he’s not just skimmed the surface but deeply explored the Amazon, immersing himself in the rich cultures and wonders. His journeys give hin unique perspective, which often shines through in his work. Whether in hte studio or trekking through rainforests, Vasil lives and breaths creativity and exploration.