Crafting compelling landing pages can be a challenging yet rewarding endeavor. Understanding the keys to their true success can sometimes be elusive. To demystify this, we’ve gathered insights from our top five designers, each eager to share their unique perspective and foremost priority in landing page design. Armed with these insights, you can approach your next landing page project with enhanced clarity and confidence. Our goal is to help you transform your landing pages into dynamic hubs that not only attract your audience but also actively engage and convert them. Join us on this enlightening journey through the intricate world of landing page creation together.
Maria on Engagement
Think of your landing page as a welcome party for your visitors. As soon as they step through the door, they want to know where to go and what to do next. This is where your call to action or contact form comes in! Think of yourself as the friendly host, greeting your guests right at the start and showing them where the fun begins.
Placing this ‘guide’ in the first fold of your landing page will make the visitor’s journey smooth, easy and enjoyable. It’s like saying, “Hello, welcome. We’re glad you’re here. Do you want to know what’s best? It’s right over here.”
Without that clear, immediate guidance, visitors might feel like they’ve come to a party where they don’t know anyone. They might wander around a bit and eventually find their way, sure. But wouldn’t it be much nicer if they were shown the way right at the beginning?
So a call to action or contact form up front isn’t just a design trick. It’s an important first step in making your visitors feel at home, helping them engage deeper and hopefully stay for a long, fruitful relationship. That’s why it’s such an important part of a successful landing page.
To create a truly engaging landing page, it is important to also consider the visual appeal and accessibility of the design.
Vasil on visually pleasant and accessible design
When someone lands on your page, they see a variety of elements, such as colors, forms, text, and images. Make sure all of these elements work together synergistically and consistently to convey your message.
Use a typographic hierarchy that is clear and easy to follow. The font size and contrast of the text should comply with WCAG standards to ensure that it is legible for everyone. The design of your page should be balanced and user-centered. It should be visually appealing, but it should also be easy to use and accessible.
Consider your audience when designing your page. Use a tone of voice that is appropriate for them and make sure that the page is accessible to everyone, regardless of their abilities. Use high-quality images that are relevant to your content. Avoid using too many flashy or vivid images, as this can be distracting.
Here are some specific ways to improve the legibility and accessibility of your web page:
- Use a clear and concise font with high contrast against the background color.
- Use a large enough font size.
- Avoid using too many colors or patterns.
- Use a clear and consistent typographic hierarchy.
- Add alt text to all images.
- Make your page accessible to screen readers and other assistive technologies.
Once you have created a visually appealing and accessible landing page, the next step is to optimize it for mobile devices.
Mimy on Mobile Optimization
One critical aspect that can make or break your landing page’s effectiveness is mobile optimization. As the world increasingly embraces smartphones and tablets as primary devices for online interactions, ensuring your landing page is optimized for mobile has become an indispensable strategy for achieving conversion success.
Imagine how frustrating it would be to arrive at a landing page where the buttons are difficult to tap, the text needs zooming to be able to read, and the photos take a long time to load. Users get churned off by these issues, which erodes their faith in your company. A landing page that is mobile-optimized makes sure that content shows accurately, navigation is simple, and load times are kept to a minimum, ensuring a positive and enjoyable user experience. As search engines prioritize mobile-friendly websites, the load speed also matters. Today mobile users are constantly on the go and often rely on cellular networks. Faster loading requires compressing images, minifying code, and utilizing caching techniques to enhance page load speed. All this may sound like a ton of work to do, but in the right hands of a good team of designers and developers, could be done in a couple of hours.
Technology is ever-evolving, and user behaviors are constantly shifting. Investing in mobile optimization is a smart move for the future. A mobile-responsive design ensures that your landing page remains effective across a wide range of devices, screen sizes, and orientations.
Mobile optimization is essential for ensuring that your landing page is accessible to all users, regardless of their device. However, it is also important to make your landing page simple and clear, so that users can quickly understand what you are offering and take action.
Val on simplicity and clarity
Keeping a landing page short and simple – is crucial for effective communication and user engagement. In today’s fast-paced digital environment, attention spans are limited, and users tend to skim rather than read in depth.
A concise and straightforward landing page quickly conveys the core message, value proposition, and call to action, reducing the risk of overwhelming or confusing visitors. Simplicity also enhances visual appeal, facilitates easy navigation, and minimizes load times, ensuring a seamless user experience that encourages conversions and achieves the intended goal of the landing page.
After ensuring that your landing page is simple and clear, you can then start to think about incorporating design trends. This will help to make your page look more visually appealing and up-to-date, without sacrificing its usability.
Bozhidar on Design trends
Stay updated with the latest design trends and how the web is changing. This matters because using old-fashioned design styles can make your webpage look outdated. For example, in recent years, designs have been getting simpler and more minimal. The skeuomorphic designs from before are no longer as common.
This is the big picture of design, but each year brings its own specific trends. These trends include using different things like shapes and colors. By adding these yearly trends to your design, you can make it look fresher.
For example, in 2023 – 2024, the trends are AI Design, Abstract 3D images, Risoprint style, Holographic Surrealism, simple layouts, blending modern and old styles, raw and edgy designs, and bright candy-like colors. Trying out some of these trends can make your webpage feel new and stylish. However, it’s important to know you can’t follow every new trend. Stick with what you like until you find something better. Don’t let trends control you—just notice them. When you’re changing your webpage’s design, see if any of the new trends suit you.
