Whether you’re a startup aiming to succeed or a marketing specialist trying to improve a brand, you know how important brand identity is. But, have you really thought about its true impact? We conducted a research on the profound impact of design on business success and marketing efficacy.
We’ve analyzed the critical role of design in shaping user experience, influencing brand perception, and driving decision-making and customer engagement processes. For a comprehensive overview and actionable insights, download our full report available at the end of this article.
The Strategic Importance of Design:
Design is no longer a luxury but a necessity. Research shows that 80% of small businesses recognize the importance of good design for branding and marketing. Additionally, 73% of companies invest in graphic design to strategically differentiate their brands. This underscores the pivotal role design plays in shaping brands and fostering brand loyalty.
Motion Design: The Game-Changer
Motion design is a potent force in influencing consumer behavior, with 84% of people reporting being swayed to purchase a product or service after watching a brand’s video.
Micro interactions are a part of the new motion and UI design. Think about Google’s Material Design and Apple’s iOS animations. The micro-interactions enhance user experience, making user interface navigation intuitive and enjoyable.
The Impact of Web Design on Credibility and Conversions
Your website is often the first point of contact between a brand and potential customers. It’s no surprise that 75% of clients judge a business’s credibility based on its website design. Additionally, poor web design raises suspicions for 94% of consumers. By prioritizing visually appealing and user-friendly design, you can not only enhance credibility but also drive traffic and conversions.
In conclusion, from branding to the impact of motion and web design, the numbers reveal that good design is not only visually appealing but a strategic tool for differentiation, credibility, and customer engagement.
Download The Full Report
To get more valuable statistics, real-world examples and practical tips, download the full report.
And in case you need a partner who can help you designing anything from an brochure to a website and more, you can always count on us.
After all, numbers don’t lie, and they indicate that the demand for graphic design professionals is expected to grow by 3% by 2031 because, as we know, visuals play a crucial role in the success of businesses today.
